Kevin: [00:00:00] The two most important days of our life are the day we were born and the day we discover our destiny. And this is where it doesn't matter how old you are, if you're 50 years old and you've finally figured it out, you are gonna be placed into your calling at such an accelerated rate When you finally realize these are my gifts and talents, and how do I use those gifts and talents to help other people.
Riley: . Today we have Kevin Lucas with New Hope, regeneration, cell therapy on the, on the episode today. So I, Kevin, welcome to the show, man. I, [00:01:00] I, I want to introduce Kevin and we, we met during, gosh, it was a juujitsu seminar in Northern Idaho, is the first time we met, wasn't it?
Kevin: Yes, sir. Yeah. Up at, uh, Sandpoint, Idaho with, uh, at a, at a, uh, Brandon Tran, uh, seminar, BMAC.
Riley: Yeah, man, it was a, just a fantastic experience. So Kevin and I kind of hit it off right away. We, we got to grapple together. That usually helps. It kinda takes the edge off, but we got chitchatting and realizing how our two companies can really work together and, and friendship blossomed from that. And then we ran into each other later at a, at another grappling event down at the PGF in Las Vegas.
Got to spend some time together down there. And yeah, we've kind of watched each other grow and I'm just interested in Kevin, his story, his business, what he's got going on. Um, it's a fascinating, it's just, it's fascinating. So you guys, Kevin, again, welcome to the show, man.
Kevin: Thanks Riley. Super excited, very grateful and honored that, uh, we get [00:02:00] to, uh, be on chitchatting and talking to all things, uh, juujitsu and, and life and business. And, uh, man, this rock's not always easy to be on, and so getting to do it with other people that are like-minded makes it a a big difference.
Riley: It's amazing. Yeah, I agree. I agree. so Kevin, talk about yourself, man. Who are you? Where'd you come from? What was life like as a kid?
Kevin: Yeah, so my name's Kevin Lucas. I'm the co-founder of New Hope Regeneration. And now, uh, for about the last, uh, 10 years, uh, we specialize in doing regenerative therapy. Uh, I've been in the healthcare field since I was, uh, 18 years old, uh, before we got into stem cells. Uh, my specialty was in, uh, neurobiology, pain science and, and fascia, uh, connective tissues.
And, and what we did in our practice before was we worked with, uh, a lot of movement disorders. So, Parkinson's ms. I worked extensively with special needs kiddos, uh, and then high level athletes, right? So the therapy that we used to do was very effective at helping people [00:03:00] move better, learn how to walk again, learn how to more effectively use their body, be in their body, retrain their body.
And, uh, it was amazing. You know, I, I was, did a ton of teaching. I traveled all over the country teaching special needs clinics, how to work with special needs kiddos, and how to teach parents how to work with their kids in case they couldn't get 'em into clinics or facilities. Um, but, you know, my passion and my desire to help other people stem from a, a, a pretty challenging, you know, experience I had in my life as a kid.
Between the age of five and six, I was very severely sexually abused, raped and tortured four to five days a week by my daycare provider's son. Uh, I was five and six, he was 13, 14. At the end of. That trauma, I ended up needing emergency surgery. Uh, they had to remove eight inches of my large intestine.
They had to piece my insides back together. Um, it was a really terrible experience. And a a lot of people, you know, get a little uncomfortable, uh, talking about that. You know, when they hear about sexual abuse and trauma, they think, oh, of course, girls and, [00:04:00] and, and women and stuff. But they don't realize that it's, you know, the epidemic is, is really the, this is the true global epidemic.
So after my surgeries, uh, multiple surgeries to kind of fix things on, on the inside, uh, my dad actually worked with a guy who trained Wing Chung, Kung fu. And he would come to the house and that only lasted maybe a month and a half, two months and, you know, would learn the basic horse stance and front punch and front kick and, and, uh, but that is what really started my love of martial arts and, and my journey into martial arts.
Uh, I didn't train as a kid. Uh, actually I did other sports. I, I, I played soccer. I, I skied when I could. Uh, but, but soccer was really my, my favorite sport. Um, I lifted pretty heavy. I was on the track team. I went to a tiny little farm school and they didn't have soccer. So I, I did track. And then as I was able to get old enough and drive myself, I would, I would ski when I could.
And, um, and so I was always an athlete, always, you know, doing, you know, outside on my bicycle, you know, I was not a [00:05:00] TV kid. I was not a video game kid. And, uh, and, and so it was being about being active, but man, that martial arts side of the coin was, was always there. And when my wife and I met, which was very young, I had a kid, my first kid when I was still in high school, uh, Cassandra, my then girlfriend at the time, and my wife now of almost 30 years, uh, she got pregnant, uh, my junior year.
Of, of high school. And so we ended up getting, you know, kicked outta my house. My parents did the right thing and they said, Hey, you're not gonna be a part-time dad, so you had this baby with this woman, you're gonna move in with her and her family, or you guys get your own apartment. Um, and so we did that and, uh, we're moving in together and I got this giant box of, uh, VHS tapes and she's like, what are those?
And I'm pulling out and it's drunken master and it's, you know, Eagle this and Talon that. And, and she's like, oh my gosh, you are not bringing those into the house. And it was my giant box of old kung fu, you know, movies. And it was just, you know, a, a, a passion that I had. [00:06:00] Um, and that's, you know, really kind of where things started.
My, my love of martial arts came from being able to train with someone even just briefly and, and then. You know, that's kind of how I got into the, the world of wanting to help people. You know, that that abuse that I experienced really was the catapult to have this obsession of wanting to help other people.
Now, when I was six years old, I didn't know I'd be, you know, having stem cell clinics, uh, throughout the country and, and working with icons, you know, in the industry like Hoist Gracie and Bruce Buffer, and Big Dan Melitta and, you know, the, a list of clients, you know, really runs, uh, pretty deep with, with us.
But, um, man, that's kind of how it all, all got going was a, a pretty horrible experience to it. It, now I get to do the coolest thing ever, man. I get to travel around the country. We get to meet the, the greatest in, in the fight game, and we get to help them stay well and, and be better and, and have injury prevention and injury recovery.
And we get to watch people live their dreams, which is running their schools, teaching their seminars, competing. I, I [00:07:00] just literally pinched myself every day.
Riley: That's amazing, man. That is amazing. So, um, talk about that. So you, you had gone from, um, you made a business transition is what, what you were
Kevin: Yeah,
Riley: had a, a certain kind of vein you were in, and then you
Kevin: right.
Riley: to the stem cells. What caused that transition? What was the motivation there?
Kevin: Man. It was like, it was like a bold of lightning moment. It was, uh, I was talking with someone one day and realizing we were literally just helping people manage their decline. Like the therapies and the things and the interventions that we had before were the most helpful thing that we had experienced and seen, which is why we were so successful in our clinics.
And I was teaching around the country, uh, north, you know, in Canada and, and all throughout the United States. And I was highly sought after, uh, as an educator within the therapy that we used to do. But God really just put it in my heart one day and was like, you're literally just helping people manage their decline.
What if you could [00:08:00] help them actually regenerate and repair. And that, and that was the, that was the, the, the catalyst. And I said, well, okay, what does that look like? And, and being in the healthcare field, I've known about stem cells for, you know, close to 30 years now. But it was all of the, the, the, the stuff that came with it, well, is it aborted cells?
Is it this, is it that is it? No, you can only go outta country. And which was true for the longest time. And then, you know, 20 14, 20 15 came around and our team was actually the team that helped the FDA lift the moratorium on people being able to receive regenerative therapy in, in this country. And so, so that was a trajectory change.
You know, at no point before with what we were doing was I having a client who was extremely diabetic, become not diabetic, or a client who needed an ACL reconstruction, be able to skip the surgery or have their surgeon say, Hey, you're no longer a candidate for this cardiovascular procedure because you've made X amount of progress.
And [00:09:00] those are the kinds of things that happen every day, all day for our clients with stem cells. And so as soon as I saw my first couple of clients make this massive turnaround that we had never seen in the previous, you know, 18, 19 years of private practice to what on Earth is happening here, I stopped everything else that we were doing before, and we became hyper-focused on the stem cell side of the coin.
And we just started pumping that handle. And now, you know, we're one of the most, um, successful, uh, organizations in the entire world offering regenerative therapy. By the end of this year, by the end of 2025, we'll have, uh, delivered 350,000 stem cell therapies. Like it, it's just literally unbelievable the amount of people that, that we've been able to help.
And I, and I just pinch myself every day that that's, that's what we get to do.
Riley: Managing their decline.
Kevin: right.
Riley: Describe that. Tell me what that looks like. 'cause I think we, I think we kind of know, but I, I wanna get your take [00:10:00] on that.
Kevin: Yeah. Yeah. So the analogy I like to use is you got a car and the bumper's falling off and you put that. Piece of duct tape on there, you know, and they even make color matching duct tape now. So if you've got a blue car, you can just put blue duct tape on that. So it's not like, oh, they've duct taped their bumper.
Uh, athletes, I mean, all human beings, but particularly athletes, particularly jiujitsu bodies, it's like an abusive relationship. Someone's telling you like, Hey, this is really not good. And you're like, oh, it's not that bad. They're really not beating me up that much. Or they don't really verbally abuse me that much.
And, and, and we kind of go through that same relationship with our bodies. Our bodies are screaming at us and we're really just like, oh, hey, be quiet. It's not that bad. We can get another roll. Uh, I'll go ahead and roll with that, you know, 320 pound, you know, write it out blue belt and it'll be fine. It'll be fine.
And then the next thing you know, it's not fine. Um, so that idea of managing the decline, you know, guys and gals are just, they're doing everything they can. They're injecting themselves with all sorts of dangerous. [00:11:00] Chemicals and compositions, right? Every person who says, oh yeah, I have a, a real source for, you know, these things, but I just got it for 49 99 on, on Facebook marketplace.
Um, it's probably not a viable peptide. It's probably not a vi viable hormone. Um, you know, and, but that's how desperate people are to stay in the, the fight world and stay in, in the Juujitsu game. And we just, and, and that was shocking. Uh, people were having some very serious, uh, reactions. You know, people were dying from taking stuff that they thought was safe and it was actually wasn't safe.
And so watching people trying to manage their decline with a lot of really dangerous mechanisms, uh, put a fire in me in the jujitsu's. 'cause I wasn't in the jiujitsu space with stem cells until about five years ago. So 20 20, 20 21 is when we were able to do our first, uh, booth at, uh, I-B-J-J-F. We went to Master Worlds.
And nobody wanted to come talk to us, right? We were that booth, like, [00:12:00] everybody looks at you and then does this as they continue to walk by. We've all been to trade shows, we've all been to vendor experiences where we do that. So before that, the first five years before that, we were just working with the general public, you know, people who were wanting to just feel better, move better.
They did have health challenges. They wanted to see better. But at the end of the day, this idea, you're just getting older. It's part of the normal aging process. And so we just have to manage that decline. That's the mentality of allopathic healthcare today. And that would be like saying, well, no, it's not normal to have electricity running water in your house.
What are you talking about? And yet, we carry supercomputers around in our pockets now, right? So on the regenerative side of the coin for healthcare, that's where we are. Like 350,000 times, I've seen this help someone. How could I not be excited? But much of the world still doesn't know that this is available.
The jiujitsu space is different because of, you know, guys like Joe Rogan and, and the fight world has been leveraging this because it's so successful. But every, a lot of people still think you, you [00:13:00] gotta go outta country to, to get it because stem cells in the United States are, are fake and unreal. And, and none of that is true.
And we'll get to talk about that a little bit more today. But that managing your, the decline, that's the mentality that people get is like saying, oh, when I get older, I'm just not gonna have as much money. Like, well, no, not if you do the right things before that. Right.
Riley: Yeah. Yeah, man. So you switch gears now, now you're not managing the decline. You're, you're in
Kevin: Yep.
Riley: you're in this zone now where you're seeing repair in as the name new hope regeneration implies
Kevin: Yeah.
Riley: Um, as we go into that discussion there on, on what that looks like, I want, I want to hear more about, I have been on the receiving end of that, that, uh, that notion that the real thing is not available.
The real stem cell therapy is not available in the us.
Kevin: Right,
Riley: There's things in my business since salty electrolytes, right.
that I have to fight. That's like these old mentalities of. [00:14:00] You know, sodium and high blood pressure and this kind of stuff. You have this thing that's a constant, um,
Kevin: Yes,
Riley: that comes up in, in your service. Service that
Kevin: hundred percent. Yeah.
Riley: Like, about that. Talk about why that's not true. Give us a, the lowdown.
Kevin: Yeah. A a really good analogy is if 30 years ago I said, where do you have to go to get good juujitsu? You had to go to Brazil 30, 40 years ago. That is a hundred percent true. If I told you today the only place that you could get good legitimate juujitsu is in Brazil, what, what would you tell me?
Riley: Yeah. That,
Kevin: be like, no, like, it's totally inaccurate.
So, so many people are just ignorant and, and, and uneducated on this topic. And then they watch Dr. Google and Dr. TikTok and they watch all of these paid ads from companies that are saying things that are just not truthful and accurate anymore. And it's, it's really easy to, to [00:15:00] sway someone's opinion, um, about something.
Right. And the, and the reality is, is, is none of that's true. So in 2015, uh, we were actually able to help the FDA shift their, the policy around stem cell therapy. It's called a moratorium, which meant that you could not get stem cells, uh, in the United States unless you had a cancer mortality diagnosis.
So you had stage four diagnosis of cancer, um, and then, or you were accepted into a research study. So before 2015, that was a hundred percent true. After 2015, it's not true at all. Now, one of the crappy things that happened is that when this industry opened up in the United States, a lot of, of biomedical companies saw this as a, a gateway to a massive profit margin.
So you had a lot of, uh, substandard companies. You had a lot of substandard laboratories, um, processing umbilical cord stem cells. They had a very low viability rating. They had a very low [00:16:00] success rate. And so there's not. Total inaccuracy in saying stem cells in the United States are not that great. Um, there's some truth to that, right?
Um, and, but it's just not true on average, right? Anymore. The, the game has really been changed and it's been refined and it's been perfected. Um, we have had, we have this super successful, um, protocol, um, you know, which is why, you know, we're doing therapy for literal icons in the industry. They're not going outta country.
They're not having to spend $30,000. Um, and they're getting outstanding results. And then someone said this one day, uh, we are talking with a group of people and, um, there were some people that were really good friends of someone who owns a really great stem cell clinic outta country, right? And you can go to, you know, Columbia and Panama and Mexico and Costa Rica and Guatemala, and then you can go to is Israel, Spain, France, Germany.
Like literally there's amazing clinics all over the country or all over the world. And I'm, we're so grateful for [00:17:00] them paving the way essentially. So before 19 95, 19 90, you had to go to Europe. There, there weren't really even the clinics south of the border. So everybody had to go to Europe, which is why you, when you, I think you and I are, are at the age where like growing up watching football or basketball players like get injured and then go out of country, right?
They went to Europe and then magically came back like a month later and were playing again. Well, what did they do? They went. Over to Germany, Spain, France, Italy, Israel, and they got stem cells, and they came back and they were playing in one month instead of one year. In the mid to late nineties, early two thousands, the clinics the south of the border started opening up.
So, you know, Panama, Costa Rica, Columbia, you know, all these different, you know, south of the border countries started opening up, and then that was easier to get there than it was to fly all the way over to Europe. And then 2015 is when things changed in the United States, and we were able to open up and start operating.
So all of that to say, we just, the biggest pushback that we still get today is like, oh, I heard stem cells in the United States were illegal. [00:18:00] It's not illegal, right? Oh, I, I heard you can only get a limited amount of stem cells in the United States. Also not true. Right? Those are the, the, the two, the two biggest things that, that we hear all the time.
Um, and so what someone, I was talking with this group of people, they were friends with the, one of the owners of one of the other clinics, and they said they were just giving me a hard time, like not even being like courteous. They weren't asking genuine questions. They were just like, yo, what you're doing is bullshit and it's garbage.
And, and my friend does it the best, which I have no problem with tribe, like, loyalty, like really, truly. Um, but someone walked up and, and, and they asked, they said, huh, that's a, that's a really interesting statement. Why are you saying that what Kevin is doing is illegal? Well, that's what my friend who owns this clinic told me is that everything in the United States is illegal.
And then he started listing off the names of our clients and he says, well, would you call those guys liars? And I was just like, yes. Right? Like, 'cause he like so perfectly hit it on the head. He is like, well, would you call Brandon a liar? Would you call Kyle Tara a liar? [00:19:00] Would you call Robert Drysdale a liar?
Would you call, you know, uh, a Bruce Buffer? Like, like we started listing off the names and she was like, well, no, well do you know, they're all clients of Kevin's. And in addition to that, not only do they get therapy, but their family members get therapy from New Hope as well. And if what Kevin was saying wasn't true, do you think that they would not only not see him, but then not also bring their family members in?
That was one of the big I that was when I knew. Like we really made o over the crest of the hill, right? It, because it's been a boulder pushing up because 99% of my conversation is, oh, stem cells in the United States are BS and, and they're fake and they're not helpful. And how could it be the same thing?
And, and because that's what the videos say. Like, just pull up Instagram and listen to the videos that are said by, you know, competing, uh, entities and agencies. Um, and instead of just saying, oh yeah, they do it, we do it. It's like Juujitsu, like, if you're a better fit at this school, go train at that school.
But I'm not gonna bash on them and say what they're doing is not, you know, [00:20:00] real juujitsu that does happen. Right. There's still some of that there, but in reality, right, the people that are ethically running a jiujitsu school are not giving someone sh garbage if they want to go train at another school, that's a better fit for them.
Right. And that's a lot of what we've had to persevere through as, as a business is all of that mentality, which is where, at first it was easier to work with the general public than it was working with Juujitsu dudes and, and gals because they were like, just like listening to the propaganda, like, oh, it's not real, and I can go here and they're gonna do this and they're gonna do that.
And I'm like, great. You're also gonna write a check for, you know, 30 to $50,000. And what if we can, what if we're telling you the truth? And what if our clients are having the success that they say they're having? And they're only having to pay $6,500 instead of $30,000. Right. And, and it's been so hard for people to get there, but we're there now, right?
Like we, we've surpassed that, that, that, that massive mountain. And now it's just [00:21:00] been a, a blessing. 'cause the results speak for them. It's like jiujitsu, like someone can talk and talk and talk and talk about how great their juujitsu is, and then they get on the mat and they get roasted. They're a, a, a brown belt, and they get roasted by the, by the blue belts.
Like, uh, okay. Like you, you're kind of doing some juujitsu, right? And then you roll against that blue belt that is like, solid fundamentals has come from good mentorship and good teaching. And it's like, man, this guy is hard to submit. Right? And so, so we've gone through the same thing. That's what I love so much about stem cells in Juujitsu.
The parallel of the journey is, is is very similar. So from a business perspective, it's been, you know, we got our teeth kicked in for the first three, four years, um, in the Juujitsu side. And now in the, in this last year and a half, we've just really exploded because the evidence speaks for itself.
Riley: Yeah,
that's an interesting thing, man. 'cause every, every business has those things. Right. I mentioned that
Kevin: yeah.
Riley: your, your most common objections. Now, Kevin, something you, you kind of mentioned real early in the podcast, and maybe it was even before [00:22:00] we started recording, was the, uh, early on, early on in stem cells, I remember the big debate was embryonic stem cells.
Right.
Kevin: yeah. Yep.
Riley: How has That changed? I want, because I, have a little bit of knowledge on that, but how has that changed? 'cause it's no longer, that's no longer really even a consideration is that there's better sources.
Kevin: That is a hundred percent correct. So back in the fifties and the sixties when the scientists kind of discovered the idea of stem cells or they, they thought they discovered these stem cells, right? They were pulling these cells from a, a, an embryo, and they were blank, right? They were like trying like, man, what is the cell?
What does it do? We don't, so, so that was kind of the start. Well, what was happening was that they were pulling cells that were already coded and were already given a job. So what they were doing in the fifties and the sixties is that they were one killing the baby, which is something that I know everybody has their different beliefs and opinions.
You know, I'm, I'm a, um, I'm a, a [00:23:00] prolific believer. I'm a ordained minister as well. Um, so for me, I could never have something to do with harming another life to help another life. Like there's better ways that are out there, first and foremost, not even the scientific aspect of the coin, but from a moral perspective.
It's not something that I would ever have anything to, to do with. So back to the science side of the coin. So they were pulling these cells. Uh, the scientists thought they were stem cells, a blank cell. They were injecting them into spinal cord, uh, injury victims. And then three months, six months later, they were developing these tumors.
So if you go onto Dr. Google and you read, Hey, you're gonna get, you know, cancer, you're gonna get tumors. If you get stem cells, this is what they're referencing. And they don't update the article and the information to be truthful and honest about this. So they were developing what were called teratomas, which when you cut the tumor open and you look inside of it, there's teeth, there's hair, there's heart, there's bone, there's ligament.
So a teratoma is a group of other cell types that have developed into this tumor space. Okay. So [00:24:00] when someone references like, you're gonna get cancer, that's what they're referencing. They're referencing data from the 1950s and the 1960s. That is completely not even on par with what we're doing today.
Fast forward Beyond that, what we've really learned over the last 50 years, 60 years now within the stem cell therapy world, is that the most productive phase of a stem cell is in the umbilical cord around the time of delivery. Right? Particularly after the baby takes its first breath of life. Because ri, if you wanted to do stem cell therapy and use your own stem cells, you could totally do that.
You could go to a clinic, they're gonna do a bone marrow extraction, typically in the crest of your ileum, right? So they're gonna put a big old fat giant board needle in there, extract some bone marrow, and then try to spin out and collect the stem cells, and then they would inject them into another part of your body where you supposedly have this injury.
Um, so you could totally do it that way, right? But again, your 40-year-old stem cells are not the same [00:25:00] as a brand new stem cell right at the moment of delivery. After the baby's taking its first breath of life, there's this level of activation that's happening. Um, and it would be like if you wanted some guys to come move your house, you're not gonna hire the 40 and 50 and 60 year olds, you're gonna hire like the 18 year olds, right?
So when a stem cell is its most productive, meaning it does the greatest amount of work, plus it makes the most amount of more stem cells is the, are those umbilical cord stem cells, uh, at the time of, of delivery. Um, there, like they've had 50 years to compare all the different stem cell. Collection points and the ages of them, and that's when they're at their most prolific, which is why we're able to see literally life-changing results with a very small, small dosage.
But if you were using your own stem cells, you might have to do 8, 9, 10 times the amount to get a fraction of the change that we're seeing with umbilical cord stem cells. Um, that new hope,
Riley: That's incredible. Um, [00:26:00] you know, you, you mentioned in there, um, oh, I'm gonna lose my train of thought here. 'cause you said so many, so many things that I kind of wanna springboard off of. But, um, what do you think it is, man, you've been in medical field a long time. What do you think it is that takes this old fashioned data in the the medical field as a whole?
Doesn't update. What takes place there? Is that ego or is that just the
Kevin: the re
Riley: it runs?
Kevin: the, the system. If, if a person has never lived out of the United States, they don't understand how corrupt and, and. On, uh, uh, overtaken the medical mafia is in the United States, right? Um, I saw something the other day, you know, a billion dollars into cancer research and we're seeing a 75% increase in cancer compared to the 1950s.
Like why? Like what, what is happening? Right? Well, if you understand the business model, which is the [00:27:00] subscription prescription model, right? We all have subscriptions, right? We got Netflix, we got BarkBoxes, we got all the different prescrip, the subscriptions we get on the medical mafia. Saw this brilliant, uh, plan of man, if you, if we can give you x diagnosis, I can give you x prescription that manages or does something to that particular diagnosis.
And the best news is we then get to collect that monthly payment for those meds for the rest of your life. Right? On the surgical side, it's the same, right? A a, a surgeon is paid to do surgeries. He's not paid to not do surgeries, right? Um, and this was heartbreaking for me in the medical field. Um, my, the, the gentleman I did a, a big bulk of my training with, um, amazing man by the name of Dr.
Anthony Santiago, was one of the best neurologists, uh, in, in the country specializing in Dysonian, Parkinson's. And, um, his partners. Would be upset with him for not doing enough deep brain stimulators for their Parkinson's patients. They were like, yo, your quota [00:28:00] isn't where it needs to be. We're not making enough money around this.
You need to do more Botox. You need to do more surgeries. And him and I had figured out this protocol before stem cells that we could do that. Clients didn't need the same amount and they actually fired him out of the practice because he wasn't generating enough money. It's almost, it's better today.
More people are waking up to the medicine for profit in the United States. So let's compare stem cells to the, the traditional surgery or pharmaceutical program. Um, the way that the insurance companies work is they need the money in the system. It's like the government budget, right? If you work for a government entity and you don't spend all of the budget, how, what do they do with your budget for the following year?
Riley: They cut it. Yeah.
[00:29:00]
Kevin: They cut it. They say, oh, well you didn't use all that money. You don't need all that money, so we're gonna go ahead and give you less money for next year. The insurance system is set up to have money changing hands, and that's what props up the whole thing, right? The average amount of medications that a 55-year-old person is taking in the United States, the average number of prescriptions not pills is 50 or is, is 11 different prescriptions for someone 55 and older.[00:30:00]
And that could be 40, 50 pills in a day, 60 pills in a day. And that's the average. That's not people who were on 15, 20, 20 literal different prescriptions. And so it's become the, the profit generator, you know, in the United States. So now let's say someone is able to come in and get stem cell therapy and maybe they're able to not need surgery, right?
So now that $50,000 A-C-L-M-C-L reconstruction, that didn't need to happen. Or what if we have a client that is, uh, has MS and now they're able to cut their meds in half? Or what if they're able to get off their meds? A lot of the MS patients, the money that it costs for their medications per month can be 30 to $40,000 per month in medications for a lot of neurological challenged patients.
So when it comes to, well, what if we could give you something that helps your body be well without a bunch of of poison and without a bunch of really dangerous surgeries, that's not in alignment with the current allopathic system. Now if you go outta country. [00:31:00] Completely different. No, there's no other country in the world that operates from an allopathic perspective the way that, that the United States does, right?
You go in and you're unhealthy. What are you eating? What is your diet? Are you exercising? Are you getting sunlight? Right? That like, even even in in Central and South America, the doctors are like, yo, like we need to look at your food. We need to look at your stress levels. We need to look at these other factors.
We're not just gonna throw you on on a bunch of, of medications. And, and a really good analogy is everybody, you got a fish tank and the fish is really sick and the water is really, really dirty. And what they do is they just keep adding more chemicals to the water. Instead of how do we restore the water, how do we regenerate this environment back to what is ideal?
And that at the end of the day is, is what stem cells are doing is that it's allowing your body to naturally return to how you were able to heal in your, in your thirties right? Or in your forties, or if you're 60 back to healing like you were in your forties, right? Um, it's not a magic [00:32:00] fix all, it's not gonna be like Wolverine or Deadpool.
It's not that you can get your arm cut off and it's gonna regrow, right? It's not that you can get shot and it spits the bullet out and it heals in three seconds. It's not quite like that. Um, but the reality is, is what we're able to help a client with, with their own body, with stem cells is that it's literally just reversing that clock.
And, and you and I both know if we get an injury at 40, it's different than getting an injury at 35. Getting an injury at 35 is different than 30, right? Every five years makes a massive difference. And so the number one reason people quit juujitsu. Injury. Like they, they just can't, they can't even come to a fundamentals class without paying for it for two months and now they can't go to their job or they go to their job and they're messed up.
It's destroying their relationship. Ri you would be surprised at how many guys say, Kevin, if all this did was just help me have more energy on the weekend so I could take my wife out on a date and take the kids out on Sunday fun day, like that would be a game changer. Like, it doesn't even have to perfectly fix my knee, but [00:33:00] man, if I could just have a little more energy and the amount of men that have been able to say, this saved my marriage because I'm back to being who I was.
I'm not some cranky, grumpy, old, decrepit, you know, 50-year-old who can't even, you know, take my wife out on a date on Friday 'cause I'm so tired. So it's really been pretty shocking is that we think ankles, knees, and hips and shoulders, right. From a, a torn this and a, and a broken that, but man, stem cells literally have the ability to shift the trajectory of everything in your body.
Riley: wild man. 'cause you, you know, I jokingly, somebody asked me on the date that I received my black belt, right? They asked me, dude, are you ever sore? I'm like, yeah, man. For the last decade and a half, you know, there's something sore all the time. Now
Kevin: Right.
Riley: had a major injury. Right.
Um, I'm, there's always something tweaked, right?
This is,
Kevin: Yeah.
Riley: nature of a fight sport.
Kevin: Right.
Riley: we're not in there, [00:34:00] we're not knitting is how they, how you hear guys say it, you know, this
Kevin: That's right.
Riley: to it. And I don't know if you know this, Kevin, but when I was in, in, uh, the 10th grade, an accident on a sled where I crushed three vertebrae in my lower back. I was in for a long time. I'd have major muscle spasms down there, and it was all kind of in
Kevin: Yeah.
Riley: region, lower lumbar.
Kevin: Right.
Riley: to this place where like, I couldn't even straighten up, but I, I started noticing over the years if I kept my core strong,
Kevin: Mm-hmm.
Riley: some crunches on a regular basis, that
Kevin: Right.
Riley: I would stay loose down there.
I would stay. Everything was good. And, and Juujitsu has been that catalyst for my core staying strong and me being healthy in that regard. And so I haven't had hardly any, back issues since I started juujitsu.
Kevin: Yeah.
Riley: like this trade off, right? It's like
Kevin: Right,
Riley: time. Something sore, but yet [00:35:00] the major things that we're sore when I'm inactive aren't.
Kevin: right.
Riley: you know, that's a, that's a cool part about it. And I think listening to you talk about taking these major injuries and seeing, seeing some healing with no surgery,
Kevin: Yeah.
Riley: fascinating to me, man.
Kevin: Yeah, it's, it's really like, uh, you're not gonna be able to like, read everything in detail, but I'm gonna just, I wanna show the, the viewers, um, aside from my, my wife and my kids and my grandkids, the, my most favorite thing that I have is on my folder or my phone, I have this folder and it's called Positive Testimony.
And every day, uh, I wake up and, uh, I get messages from our clients, um, every day. And I'm just gonna just kind of show you like every day, this is my life. People sending in their x-rays, people sending us their blood work of how things are different. People sharing. You know what they like. This, this is, this is a crazy one.
This is a, a dog bite. Um, the guy happened to come in for stem cells. [00:36:00] He went home that afternoon and his dogs got into a fight. So this picture here is, uh, of the, the bite itself. This is five days later, no stitches
like.
That would not have healed in that capacity. But like, thi this is just my day, like every day.
Like I, hundreds and hundreds and hundreds and hundreds of messages, um, of everything that you can think of from autoimmune challenges to inflammation issues, to tears and breaks and strains and sprains and everything in between to mental emotional challenges. Um, I mean, we have a lot of, you know, kiddos on the spectrum that, that we're helping.
And, and for every, for all of the bots listening to our phone call right now, or the, our, our, our podcast, I wanna be really clear. We are not curing or treating any disease or condition with stem cell therapy. It's out of our scope of practice to cure or treat. The only two things that can legally cure or treat in the United States are surgery or pharmacology.
So we're not making claims that we're curing or treating. All we're doing is we're increasing your body's [00:37:00] natural ability to do what it's designed to do, which is heal and regenerate. And they'll ask people, well, when you were 25 and you had a heart training session, how long did it take you to recover?
Oh man. Like a day or two days. Great. Well, now at 45, you have a really hard training session. How long does it take you to recover? Sometimes I don't recover. Sometimes I'm literally. Just rolling in, in a lot of pain. Well, what if it didn't have to be like that? Right? And so one of the funnest things that people tell us after they get therapy is they're like, I get to go to Jiujitsu now and just play and not have to worry about who I'm rolling with that day.
Not have to worry about what side of my body I can use, not worry about how I have to modify my game. Because, and this is why so many guys stopped competing, and I didn't really know this until we started seeing the evidence in the success, you know, three months, six months after therapy, is that we had guys that stopped competing because they could not do, uh, they could not do a triangle on one side because they couldn't get their leg in the right position.
Um, they, they could, they would have to, they had to completely adjust their whole Juujitsu game [00:38:00] because they got a bad shoulder. So now I gotta do everything from my left side instead of my right side. And they come get stem cells, and then we get a little love hate text. Like, I can't believe, like, like we just rolled with whoever, and they just destroyed me.
I've been training with them for five years. They've never been able to do what they're doing on the mats. I need to come get stem cells now because this is, this is insane. And so it's really just been a, a blessing because now imagine getting to go to class without having to worry about who you're gonna roll with, without having to worry about what you can or can't do that day.
And it's not that you're never gonna have a knock or a bump or a strain again, but like, instead of it lasting two months, maybe it lasts five or seven days, right? Or instead of seven days, it lasts a day, right? Um, Gustavo Dantes hadn't competed in like eight or nine years, and this year he took gold at three majors in Silver at Master Worlds.
Right. So he, he, he did the, the Grand Slam and missed the full gold, Glens Grand Slam by, uh, a silver medal at, at Master Worlds. [00:39:00] And he hadn't ro he hadn't, hadn't been competing. Um, and he is one of the most prolific competitors on the planet. And he had to stop because he could not operate within his body the way that he needed to, to perform at a high level.
And now he gets to just go do what he wants to do.
Mm-hmm.
Riley: And you know, I heard a, a story here recently about an athlete friend of mine who he stopped the sport that he is loved for the last 15 years because of these nagging injuries. And what happened is he got sick. And so he had this, um, it was kind of during the time that I got pneumonia here last, last year.
I don't know if you even know about that, but he got sick at the same time and ended up spending about six weeks away from his sport. Right.
Kevin: Yeah.
Riley: And he realized in that six weeks, it was the first time, like everything felt good again. Felt 15 years of doing this thing. And he,
Kevin: Right.
Riley: told me, and it kind of broke my heart, but he said, it's the first time I haven't had [00:40:00] pain in the last 15 years somewhere.
Kevin: Yeah.
Riley: I kind of like it and I'm not really missing the sport right now.
Kevin: right
Riley: And I was like, oh crap man. 'cause I know he loves it. It's something that's just been part of his life for,
Kevin: Right.
Riley: know, a decade and a half, maybe even longer. But he, he's like, I don't know if I'm going
Kevin: Yeah. Yeah. I mean, that, that's, that's a reality that, you know, everybody has to get to is that they gotta weigh the cons. It's, it's the pros and the cons. Like, man, I love doing this thing, but I am jacked up afterwards, right? I love doing this thing, but now I can't walk for, you know, a couple of weeks, or, I love doing this thing, but I got a, a deployment hitch coming up and I can't be messed up while I'm a deployment.
Right? So imagine being in a situation where you did not have to think that way, right? You could just function the way that God intended, which is to function well until we graduate. Right there, there's a point. We we're not gonna live forever, right? Stem cells are not gonna make you immortal. Um, there's a point at which we're called back home, right?
[00:41:00] And, but what if up until that moment your body can work better? And, and to piggyback off that ri, the thing that really was heartbreaking to me was as I was being introduced to another academy owner, after academy owner, the story was the same. Kevin, I am ashamed to go into my own academy because I'm so broken.
I can't even teach basic fundamentals classes anymore without paying for it for two or three months. How can I have this business and how could I be the representation of this? And the antithesis actually is you're broken, you're disabled, and you can't even walk. And so I didn't realize how real that was across the board until all these academy owners started working with us, started partnering with us, started getting stem cells, and, and now I'm getting thank you letters from their students.
I'm getting to roll with master, whoever I'm getting ready. I I can, you know, professor is training with us every day on the mats again. Uh, I've been his friend for 30 years and seeing him function at this level is, is [00:42:00] unbelievable. Um, and as Juujitsu is in ex where in Juujitsu, I really believe we're, we're before the.com bubble, right?
We're before the explosion of technology. Like we're at this tech, uh, you know, explosion jujitsu's at that same place. And look at the growth that, that we have happening right now. And we have more people doing juujitsu from a younger age, which means typically you're gonna see more broken bodies at a younger age.
'cause juujitsu can be hard on your body. And we have the ability to help that. Like, that doesn't have to be part of that, that that tribe anymore is, oh yeah, I'm gonna carry the flag of that broken, busted up 45-year-old juujitsu body. Um, I can actually be a thriving, healthy functional. I can feel better at 45 than I did at 35 because we have this tool.
Riley: Let me ask you this, Kevin, 'cause you know, you and I are about Juujitsu guys, so we wanna, we always wanna talk to Jiujitsu. It's kind of our, it's kind of what happens in the conversation. But [00:43:00] of this podcast, this isn't a, this is a high achievers podcast, right? And so there's athletes from all different sports.
Kevin: Yeah.
Riley: Um, you, do you work with athletes and say the running world or cyclists, the cycling world, triathlon, the, you know, ultra
Kevin: Yeah. The,
Riley: of a thing.
Kevin: we, we have everybody that you can imagine from, every, from rodeo to, you know, a crew or rowing, um, you know, endurance sports, power sports, uh, pickleball, bad madden, badminton, tennis, like everything that you can imagine because it's a body thing, right? It, it's it. This is the best way to understand stem cells.
Um, this is one of my most favorite analogies. So, uh, you just go through a hurricane, your house gets destroyed. Your mom lives in, in Texas, in South Texas, and her HVAC goes bad. Mama now, now has no ac. Your best friend just gets into a car accident and his car's destroyed. Total needs a brand new car. What do you [00:44:00] need to be able to take care of all three of those situations?
Riley: money, would help. Mm-hmm.
Kevin: you don't have money, my house doesn't get repaired. Uh, if I don't have money, mom's HVAC doesn't get fixed. And if I don't have money and my buddy doesn't have money, he's not getting a new car. He is got the bus pass right now, if you just won mega millions and all three of those things happen on the same day, would you even be stressed about any of that?
Riley: Not at all.
Kevin: You'd be like, no. Like, great, here's, I'm gonna write the check. I'm gonna swipe the card. Here's the cash for the, for the car. Right? That is what it's like getting stem cells. It doesn't matter what you do with your body, how you use your body, how old your body is, how broken your body is, how healthy your body is.
If I win mega millions, everything is going to be able to function at a much higher rate because I have the resources to manage the stress and the challenges from living on this rock, which is a really hard thing to do. It's not easy to live on planet Earth. And so stem cells are your body's natural bank account.
So if I'm a [00:45:00] cyclist and I'm putting on 400 miles a week, if I am an endurance runner, I was on the medical team for Gonzaga University, uh, for a decade, and I took care of all of their, their athletes. You know, watching these 18, 19, 20-year-old kids put on 150 miles a week for during cross country season.
Like it's, it's nuts. Like you wanna talk about some jacked up feet and knees and hips and backs and stuff. It, it was really pretty wild. Um, and uh, now they were super fit, right? 6% body fat, but man, did they have some orthopedic issues at age 19? Um, all of that can be shifted and changed, so no matter your sport, and because we're juujitsu people, we talk jiujitsu, but really, truly, like, it doesn't matter.
You could be a, you could be a cross Stitcher and a quilter at home, and if you want your hands and your back and your shoulders and your, your neck to feel better like, and your fingers to feel better, this can change that. That's the beauty is that I don't need to be a specific demographic and I don't have to wait until I'm broken for mega millions to change my life.
It's the same thing with stem cells. You don't have to have a specific diagnosis or [00:46:00] condition or be in a certain sport or hobby or activity or, or career field. It literally will change everything you're doing because your body's health and wellness is a hundred percent dependent upon your stem cell bank account.
Riley: Dude, that is so cool to hear you say. 'cause I, you know, I get, I get asked this question once in a while. My dad, when he was still alive, he would tease me about doing juujitsu. He says, man, aren't you too
Kevin: Mm-hmm.
Riley: this?
Kevin: Yeah.
Riley: he'd see me limping around. I was like, man, my elbow today, my, my ankle, whatever.
Um, but I would always tell him, I was like, you know, my buddies who are all in my age group and I, I turned 49 here in a month, you know, and so I'm, I'm really getting near that 50 50 age group. But I was like, I've got buddies that are, they're not active. Right. And they
Kevin: Right.
Riley: they are, uh, recliner athletes, you know, and so, they are suffering from even bigger injuries than I am.
Right. are, have been. God forbid, I hope that never changes, but mine have been
Kevin: [00:47:00] Yeah.
Riley: just sore. I'm not
Kevin: right,
Riley: just sore. I got some inflammation in a spot and I'm not really hurt, but I, I watch these guys and they're, man, they're on blood pressure medication.
Kevin: right,
Riley: they're getting back surgeries and knee surgeries and, you know, they're, they're overweight, they're dealing with diabetes, all this kind of, you know, poor diet sort of a thing. They're, they're going through worse, you know, even orthopedic issues than I am.
Kevin: Correct. A hundred percent.
Riley: day. Right.
Kevin: Right. Yeah. And, and what so many people don't understand is that, you know, I've been in healthcare for 28 years now, and, and a hundred percent an acute sports injury is I will take that every day o of the week over a, uh, a neglect injury over time, right? And, and we're just in this spot where, man, if all I gotta do is walk to my car, walk to the kitchen, walk to the toilet, go sit at my job, or sit at my desk, or even if I'm doing manual labor stuff, but all I'm doing is those [00:48:00] basic activities.
W our egos still think I'm that 20-year-old. I can do the same as as all my other buddies at 45 or 50 or 55. And then you're put into a position where you have to use your body that you've let go the muscle fiber, change the tendon, change the ligature, change your vascularization. How well your, how, how many blood vessels you have supporting these tissues.
All of that goes away. And this is a really cliche saying, and it's, if you don't use it, you lose it. When your body is not being used, it takes energy to, to have tissues, to sustain something. So if I build muscle, it's not just the muscle that's bigger. The veins and the arteries are, there's more of them and they're bigger.
The fascia that surrounds that, it organizes that together. It's bigger and it's more dense. So when I have an injury, my body can manage those things better than if I'm dealing with another 45 or or 49-year-old individual who's been sedentary. But those tissues have [00:49:00] thinned out and have gone away. The level of deterioration in that body is astronomically more than a broken jiujitsu body e every day of the week.
Like it's, it's insane. And it's hard for people to want to be really accountable to that because then they're gonna feel guilty. They're gonna have some shame. Um, the dudes, they want to be active, but something happens where they feel as if they can't be, um, or they try to get active again and they're.
They didn't have enough resiliency and mental toughness to work through that challenge. And I've gone through that personally. Like I'm on a journey where I've, I've, I've dropped quite a bit of weight, um, and I was a high level athlete taking care of high level athletes that I knew better. And I, I let it get outta hand for about six or seven years.
And, and so I personally have gone through that journey myself, so I know what it's like. I know what it's like to go to Juujitsu once a month and be like, man, is it worth it? Like, I'm so sore, I'm so injured, I'm not gonna do that. Um, but there's a lot of other things that I can do to prepare. If I, if this [00:50:00] month I'm only gonna get to roll once a week or every other week, there's a lot of other things that I can do that I now know that I didn't know before.
Um, but yeah, you, you hit the nail on the head. You know, we we're seeing a, a, a cataclysmic collapse of a human structure from a sedentary way of life. And the human beings, we didn't live like that for all of until the industrial revolution. We were literally putting on five to 10 miles a day. We had to be strong.
We had to be physically fit at a high level until we died. Otherwise, we got eaten by the Saber two cat, or the tiger. Or the lion, you know, or the hippo or the tribe next to me, right.
Riley: yeah. Yeah, man. Kevin, talk about this. You, you said you're the co-founder. I'm switching gears here a little bit. Okay. But you're, you're co-founder of New Hope Regeneration. Um, I've never met your business partner.
Kevin: Yeah, so the other co-founder is, uh, is my wife. Uh, so my, my, my wife and I, uh, we started this business and we run [00:51:00] this business together. Um, I'm kind of the face of the company and I go out and do all the training for, you know, our, our medical team and our people. And, uh, you know, I'm on the road doing education and, you know, the amazing, uh, jiujitsu, you know, or martial arts partner academy programs that we have.
Like, that's my role. And then my wife, uh, runs all the stuff behind the scene. You know, she's the, the eng, the computer scientist and the engineer. And my wife is actually literally, not only is she the most amazing, kind, wonderful, you know, uh, human beings on the planet, but she's literally a rocket scientist.
Uh, her job in the Air Force was, she tested munitions, rocket motors, ejection seats, missiles, and then ran the data to decide if they're good or not good. Um, so she's, uh, literally a rocket scientist and her, her skillset is logistics and management and systems and all that kind of stuff. So, which is not mine.
Like I have a hard time getting onto a, a podcast, right? And so, um, I'm out in the field and out on the road, and I'm kind of the dancing monkey, right? With the symbols and doing the thing, and, and she [00:52:00] does all the hard work. Um, and we're very blessed. You know, not all family members work well together. And in fact, I would tell most people don't work with your family because if something does go sideways and, and it's just not working out for whatever reason, that relationship oftentimes becomes fractured.
As a result. So you have to be really, really clear. Um, you have to be very accountable and diligent on both ends when you're working with family because stuff is gonna get hard at some point, and not all relationships can manage those stress points. Um, God blessed me beyond measure and he put me and my wife together.
Um, and we had hardships from the very beginning. I mean, she got, I was a junior in high school when she got pregnant, and we worked through that. And then when she got out of the Air Force, then she just came right into our practice and our business and ran our business, uh, on the, the therapy, manual therapy side of things before stem cells.
And it's just been a, a dream come true for us. And then, uh, additionally I have a few other family members that, that work with us. Um, so my oldest son is our director of [00:53:00] operations. Um, he's like his mama, just super smart operationally and, and manages all, all of the, the backend of things and, um, our other, uh, uh, leads and our, our other logistics teams.
And then, um, my sister-in-law is one of our nurses. She does a lot of our consultations, um, and, uh, helps with the vetting process. And then my brother just retired 20 years, uh, outta the army, um, last, uh, January. And he's on and helps us some, uh, education as well. So, um, it's been a blessing for us and we've been able to, to kind of figure that out.
But I have other family members that don't work with us because they would not wanna work with me first and foremost. Um, I'm too much for them and that's okay. Uh, so working with family can be a, a very tricky side of the coin, and it's not for everybody.
Riley: Well, that being said, what. you're doing it successfully. So what, what precautions or what, um, things did you preemptively set up in order to make this possible?
Kevin: Well, we had some really good counselors that [00:54:00] helped us, uh, through some, some challenging points. And is the, the argument today about what was going on at work or is the argument at work about what's going on at home and is the argument at home or the challenge or conversation that you're having at home about home stuff or work stuff?
Um, if you do not have a passionate desire to communicate at the deepest possible level and problem solve, don't do it. If you want to boss your spouse around and you wanna be in control, don't do it. It's not gonna work. You have to want to get ahead of any issues that are coming up. And what happens in most relationships is that things start to go sideways.
Someone is stressed or challenged or frustrated or something isn't going well, that doesn't get communicated. Then over time things happen and then you hear someone say, well, we got divorced because he would never pick his socks up off the floor. It wasn't about the fricking socks. It's never about the socks.
[00:55:00] Right? And so if the only recommendation that I would give, uh, people to make that decision is that if you do not want to be obsessed with communicating. And solving a problem. Don't do it. If you're the type of person that wants to pick at your spouse and pick a power problem and you wanna micromanage, it's not gonna work out.
And maybe it does. During the Twitter paid phase, it's like any other relationship, right? It's really easy to date people. It's really awesome to go out and have a good time. And that first six to 12 months when your brain chemistry is lying to you and you have all of these hormones dumping into your system, making you believe the story is better than what it is, that same stuff is gonna be true in your work relationship.
So you and your spouse, or you and your brother, or you and your cousin are gonna start this business. Everybody's excited. I'm gonna get outta my shit corporate job. I'm gonna get outta that cubicle. We're all, you know, sis, boomba, uh, excited. And then the reality of business comes into play. And then the relationship part of that comes into play.
And most [00:56:00] people don't wanna solve a problem. They want to complain about the problem versus solving the problem. And so that would be the first requirement. Like, Hey, tell me. And when we are bringing people on, 'cause we're really growing and so we are in a spot where we're looking for more people to help share the message.
You know, the first question I ask someone is, you know, what are, what are your patterns when things go sideways? Like, how do you respond when things don't go your way or you're not maybe having the success that you want? And then, and then the other question I like to ask is, you know, do you like to focus on, you know, complaining more than solving problems?
Right. Because if you're willing to solve a problem, anything is possible and you can get that through that quite quickly. And that's the difference between people who can do juujitsu or not, right? I think the striking world, it is about solving some problems, but there's always room to get away. There's always room to retreat, there's always room to get a little bit of space.
Even if I'm against the cage, I can step one way. But when you're on that mat and someone has your [00:57:00] collar and then they have like a pant leg and you can't go nowhere, and now you gotta problem solve out that, and you gotta be good and excited to problem solve through that. Working with your family is, is the same thing, man.
So if that's not there, I would encourage you to fight a hobby to do together and not a business together. But
Riley: Yep.
Kevin: other end of that is the magic that happens. I, I truly believe, you know, the scripture tells us, you know, God gave man and woman and woman man, and two, flesh become one flesh. And what my wife and I have been able to accomplish together because we're on the same page, and then what my wife and my son and I have been able to accomplish together, um, is miraculous beyond anything.
But it's because our, our faith in God and our desire to have good relationships first lets us then build a business around that.
Riley: Kevin, you mentioned in earlier you used the word, um, micromanage, right,
Kevin: Mm-hmm.
Riley: has the inverse implication of delegation and [00:58:00] allowing people to do what they excel at.
Kevin: right,
Riley: strategies have you guys taken in that regard?
[00:59:00]
Kevin: Man. The, I had to get really, and this has only been recent for me. Um, I, I just was very blessed that, you know, kind of no matter what I did, I, I was pretty okay at it and I didn't need a lot of coaching and a lot of mentorship. And I learned, one of my mentors pointed this out. He's like, it's not that you don't need mentorship.
You love asking for coaching. You immediately, when something is sideways will ask for help and you will solve that problem really quickly. Where most people don't, most people actually, you know, they procrastinate, they hide, they, they're, they're in their shame and their guilt, and so they retreat and then the problem grows bigger and bigger from, from there.
And so, um, what I would, what I'm getting better at, 'cause I used to just think, oh, well I'll just teach you and you'll be able to figure it out. Not realizing some people just a role might literally not be for them and their particular neurobiology. It might not be for them and their learning style, right?
Let's say you're a kinesthetic person [01:00:00] and you gotta be moving and, and touching something and playing with something while you're, while you're learning and you don't get to do that, that role, you've set that person up for failure right away because you put a person in a role that they're not gonna be able to do.
It's like you, you okay? The white belt role against the purple belt? Figure it out. They're not gonna be able to figure it out. Right. Um, and so in business, and what I've had to get really good at, and it's taken me a long time, is the faster I can identify someone's wheelhouse, their gifts and their talents and what they're passionate about, and if I could keep them there versus this idea that I want to put them in this position, or they want to be in a position that they are just not a good fit for, um, you know, for, for example, um, I might have someone who's really good at injecting.
They can find a vein on any human being and they are terrible in front of a room talking about stem cells. If I put them in front of 10 people, they immediately like, but I could put [01:01:00] them patient after patient, after patient after. And they will hit a vein. They're, they're the one hit wonders we call 'em.
And they're fantastic at that. But if I try to keep put that provider in front of a group of people, no one is ever getting stem cells because that person is not good at, at presenting and, and good at leading a room and, and good at educating from a group perspective. So that has been my, as an entrepreneur and as an an employee working with people and leading people and, and leading people.
'cause most of our, our clients, like I don't really hire a lot of employees. Um, we have our core logistics team, our employees, everybody else is a commission only, um, leader and representative. And, and, and there's a big difference between leading someone to their goals and then employing someone where you become their source, right?
And, and, but then what that requires is how can you as quickly as possible figure out what their strengths and talents are? And it would be like taking someone who is short and stocky and saying like, Mount is the best position for you. Like, you should totally mount that guy. Right? I, [01:02:00] I got a 28 inch inch seam.
I roll against someone who weighs 145 pounds and my knees can't touch the ground 'cause I got short, tiny little legs. So that game is not for really now. Could I do it? Could I figure it out? Could I spend a ton of time and energy? Yeah. Or I could put myself into a, a bit better of a position that works better for my body type in the business world.
Man, if I could tell people one thing from a a from working and leading other people, the faster you can identify and help a person identify their gifts and talents and keep them in that wheelhouse, the more successful they're gonna be. Which means your business is gonna grow at a, at an unprecedented rate.
The problem comes from keeping people in roles that are not their strong suits. So then you have to micromanage. You gotta go back and you gotta clean up, uh, at this task and that task. And what do you mean you didn't call the person? Like this is your whole role is to go build relationships and you didn't wanna call the person?
Actually, I don't really like talking on the phone and I don't like building relationships. [01:03:00] Like that's on me for not knowing that and not identifying that earlier. Right. So that, that would be the biggest piece of advice of man. Find people who are obsessed with that thing and let them, and teach them and coach them the language and the verbiage for your, in the recipe for your organization.
But don't try to put people in roles that they're not called to be in, and they don't have the gifts and the talents to be in.
Riley: Dude, that's some wisdom bombs right there. Um, let me ask you a question as a leader, Kevin, you're, you're leading this organization and you mentioned at first like you could do most things. You were pretty okay at
Kevin: Mm-hmm.
Riley: but the way you phrased that was, I was okay at most things.
Kevin: Right.
Riley: like the first time you stuck someone else in a role and they just kicked your butt?
They were just so much better at it. How did, how did you deal with that ego wise?
Kevin: Oh man, I, I, that is something that I'm, I'm really grateful for is that like I didn't really have a lot of, uh, um, hurt feelings about that [01:04:00] too much. Um, like for example, technology, literally, I don't know what it is, but man, we have a precarious relationships, electronics, and I, and a lot of people think that I'm making it up until my, my team travels with me and they're like, oh man, that system literally, you scanned your phone and it crashed the whole system.
And we were stuck there for two hours. Like, what on earth? Like the car shut down, the lights on the streets blow. Like, what is that? So this was a lesson that I was really grateful for that man, if I could put someone in a role and they can be better than I am. And, and so, and, and I had a mentor say this to me one time and he said, I want either my team or my kids, I want their floor to be my.
And so whatever my limitation is, if I can find that limitation and then I can have my kids build off of that, or a team member build off of that, and you could take it a hundred times further than I [01:05:00] can, um, what a, what a powerful opportunity to position someone to the fullness of their gifts and, and talents, right?
And, and for, for the non-believers, you might not really understand the saying, but for the believer world, you, you'll, you'll get this. Is that, would you wanna be Billy Graham or would you wanna be the person who brought Billy Graham to the Lord? Right? Like, that's a really powerful statement, is that the ego, our ego thinks it has to be us all the time.
And, and we can be the source of everything. And, and that's just a, a, the delusion that, that ego wants to, I can do everything all the time. And when you get to watch a team member live in their fullness and the, the, the of their skillset and their loving life and they're having success, man, how horrible would it be for me to try to get in the way of that and say, well, no, that, that's, you know, that that's on me.
And I did that and that's my thing. And, and so, um, anytime, and, and, and because I'm very, uh, I have a very full calendar, [01:06:00] the better I get at helping my team step into their, their roles, it's made my life a lot better. Because it's been hard. We've gone through a lot of people because a lot of people haven't been able to deal with the pressure of the BS that gets said about the stem cell industry.
So they're like, man, I talked to another, another office and they said stem cells are fake. Or I talked to another Juujitsu school and they told me they saw the video of Clinic X out of the country saying stem cells in the United States are a scam, and they didn't want to talk to me. And they just get discouraged.
And so quoting those people in those roles, you know, that are where I don't shine, has been a, been a huge blessing.
Riley: Amazing man. He, he's talking about that ego and how we've all seen it. We've all seen the, the charismatic guy who tries to build a business, but he can never, he can never fully give credit to other people or, or
Kevin: Right?
Riley: those other people may be better at a certain function than, [01:07:00]
Kevin: A hundred percent.
Riley: You know? And then they, they
Kevin: Yeah. '
Riley: 'cause the ceiling's
Kevin: Yeah. Right. And, and this is where I don't think people really know how to differentiate being an entrepreneur and having a job as a business. And that's great. Like if you are, if you are, if you've been able to find a way to employ yourself with a job or a business that you have, that is a blessing beyond measure.
Because look at how many people are stuck in a cubicle. They're stuck in this traffic and this drive in this building and this group of people that they hate. So I'm not knocking on people, but I had to really learn this too. And it wasn't until I had a business mentor that say, so there's two statements here.
One is, do you know there's a difference between working on your business and working in your business? And you have a great business right now, but you will always have to be the one that's putting in all of the hours to make it happen. That is not a business, that's just a different version of a job.
And if that's your goal and that's what you [01:08:00] want, a hundred percent good and fine, you're ahead of most people who are stuck working in a shitty job that they hate. But if you want the opportunity to help other people step into their calling, you have to get outta their way. And, and, and here's how you do that.
The four stages of business and, and I didn't really understand this, are you gotta create it, you gotta grow it, you gotta manage it, and then you have to be able to sell it. If you have something that you cannot sell to another entity, you do not have a business, you have a job. And I was like, huh. So they said, so if you were to step away right now and you stopped being the person, does this business still function?
And I'm like, no. They're like, you don't have a business. You have a job. That was like when I really understood, okay, how do I structure a business that allows me to step out of the way and people can step into their roles? And, and, and someone. [01:09:00] This is one of the most powerful teaching moments I've, I've ever had.
I was really struggling with. We, we came across this company. It's a really great rate, uh, of, of house cleaning. Now, I did not grow up with money. The fact that, like, the idea of having someone else come into your house to help clean your house and, and take that burden off of you, like, like I was just like so upside down about that.
And I'm like, and, and my mentor was like, what is your problem? I said, what do you mean? They said, why are you stealing from someone else? And he was dead serious. And I was like, uh, what are you talking about? He's like, do you realize you're stealing from someone else by you thinking you gotta be the source of cleaning the house?
He says, one, do you have the resources to hire that a person to do that? I said, yes. He says, do you realize there's people that are called to have that business and that's the business that they want to be running and doing, and you are stealing that opportunity for them. And then you're also stealing from your own business because how many hours are you gonna spend cleaning your house this week?
And I was like, [01:10:00] he said, how many more people could you help by letting that person come in and do that thing that they like? So you're lifting up another person and another person's business and then you're stealing, you know, from your own business by dedicating time that you don't need to be doing that.
And I was like, it took me like a month to really like calm down from that because it was a pretty strong conversation. Um, and, but it was totally honest. And I'm like, well man, literally I have the resources to be able to do that. The person who comes and does that, um, she's really quiet, she's really introverted.
Like she gets to come in, put her headphones in, go to work, do the thing. She loves it. And, and I was caught up in, well man, like why do you wanna be cleaning houses? And she's like, you don't understand. I love this and it provides for my family and we get to do all these extra things and I get to have a job that I like.
And it wasn't until I sat down and talked with our house cleaner about that 'cause I was feeling some sort of way and, and she was like, this is a dream come true. Like, are you kidding me? You guys treat me well. Um, and I was like, [01:11:00] okay. So I started applying that principle into my business and tasks and jobs and realize I was holding things back because like, well man, how can I turn it over to another person?
Especially if you go through six or seven people, or eight or nine people, you're like, man, I gotta do, I gotta train another person. I gotta try to get another person on board. And it was because I wasn't attracting the right people to those roles. There's a difference between I gotta go find it and I gotta make it happen, versus I gotta allow the right person in the space to do that, who's called to do that?
And when you do that, the, the magic that happens is beautiful.
Riley: And I remember what you're saying kind of reminds me the first time I hired a professional accountant to do my business books, right.
Kevin: Yeah.
Riley: really, they were just filing my taxes, what they were
Kevin: right,
Riley: I had, uh, fought through filing my own taxes for several years. And the amount of hours you put into it, it's just daunting
Kevin: right,
Riley: you only do it [01:12:00] once a year, so you're not good at it at all. right.
It's,
Kevin: Terrible.
Riley: it's reinventing the wheel. And I took my stuff to a professional and he told me it was, you know, at the time, 20 years ago, but he was, you know, it was $110 an hour.
Kevin: right.
Riley: I remember going, holy crap, that's a lot to, to pay a guy. Well, then he sends me the bill for this thing. It took him an hour and a half, so it took, it cost 150 bucks and he had the taxes done, and it was all legit.
It wasn't screwed up like I was doing. Uh, there was no red flags for the auditor. It was just like, was the most valuable, know, 160 bucks I ever spent. I was just, I was like, man, this is amazing. You know, and, and, and so that what you're saying really rings true. There are some people who you were just better off to give them that duty because they're either educated in it and they're good at it, or they're passionate about it their efficiency is so much higher than what yours would be.
So go do the
Kevin: Yeah.
Riley: at, Right.
Kevin: Right. And, and, and think about like, like you're taking that [01:13:00] from someone, like you're limiting another person from living their gifts and talents and their calling by thinking you need to be the source. Right? And, and here's what someone told me sometime one time that really just changed my, my whole life and, and also my relationship with God.
And it was Kevin, you didn't even make you, you didn't even make you. So why do you think that it's on you to be the one to make that happen? Right? The two most important days of our life are the day we were born and the day we discover our destiny. And this is where it doesn't matter how old you are, if you're 50 years old and you've finally figured it out, you are gonna be placed into your calling at such an accelerated rate When you finally realize these are my gifts and talents, and how do I use those gifts and talents to help other people.
Um, there's some people that are really good at jiujitsu that have no business coaching or teaching other people, and they do it all the time and they ruin other people from potentially enjoying a lifelong career in [01:14:00] Juujitsu. Right? We like, I mean, if you've ever been into an academy where some dude just messed you up just to mess you up and, and like as a white belt, you're like, okay.
Like I get back in the day, it was a rite of passage and, and we only, the, the Spartans survive and, and, and the Brazilians survive and, and everybody else who's weak isn't gonna make it. But that's not how we grow anything right now from a competitor level, that might be true, right? But from a, how do we bring an entire family into Juujitsu?
How do I bring the, the plumber into Juujitsu? Well, you just messed up his wrist and he can't go to work the next day. Um, not saying that things can't happen, but there's some dudes who have no business teaching juujitsu and they're doing it every day, right? Well, that person or that the person who owns that academy that's allowing that professor to fill or that teacher to fill that role who has no business working with people, is then potentially stealing.
Juujitsu from an entire other family. And this is where if man, back to the [01:15:00] lesson of if you can put people in their wheelhouse and let them rock it out, you can have a blue belt who's just a blue belt, but they're so good at building relationships. They're so good at helping someone enter into Juujitsu that now he came, his wife is training and their three children are training.
You want to talk about how to blow up your business and become, have a, a bulletproof, you know, a juujitsu school. You gotta put people in their right roles. And, and this is, whether it's a flower shop, a pizza shop, or a juujitsu school or a stem cell company, it, these principles are, are, are, are all the same.
It's, it's leveling people up and letting them, you know, truly use their gifts and talents and, and to help other people.
Riley: So beautifully said, man, gosh, you're gonna make it easy for me to pull clips out of this, Kevin.
Kevin: Uh, well, we, we try, I just have a lot of really good mentors. I'm not the smartest dude in the room. I'm not the tallest dude in the room, but, uh, man, I'm teachable and coachable and, and I've been very blessed that I've had some amazing, uh, men and women, um, just share, you know, what worked with them and what didn't [01:16:00] work with them.
And, um, it's kinda like jiujitsu, there's a little more efficient ways to do most things or you can grind it out and, and not follow the recipe and maybe figure it out. But there's more efficient ways.
Riley: Oh, so true. So true. Hey, listen, earlier you mentioned, you know, being the, the monkey with the symbols, right? Talk about this man. 'cause you're, you're, you've entered into this place in your business kind of growth strategy, your marketing strategy, where you end
Kevin: Hmm.
Riley: front of a camera a lot. sometimes it's, it's internal.
It's your own marketing stuff. You're, you're, you're doing, but sometimes it's the, um, kind of co-branding stuff you're, you're doing with clients with, uh, as a sponsor, you know, at these events. And some of
Kevin: Yep.
Riley: go on national, you know, nationally, I don't know what you call it, but there's a lot of eyeballs on it. How have you dealt with that, the insecurities of being on camera? 'cause I know, you know, we, we all suck at that when we [01:17:00] begin, gotten
Kevin: yeah, yeah. Thank you. I, I appreciate that. Um, the, the biggest thing that I had to do was I had to like, just pretend the camera wasn't there. And I'm just sharing a, I'm just communicating and building that relationship with that person. And what I try to do almost all of the time is I try to come from a place where I'm edifying or lifting up another person.
Man, I think about it like when you, when you're talking about your kids or you're talking about your best friend who's doing a great job. This is why when you partner with the right people, this is genuine enthusiasm. When you're partnered with the wrong people, you gotta fake that crap and people are gonna pick it up and they're gonna notice it, and then it's really hard to do.
So the, the on camera piece is if you see me talking to Susie Joe at the gas station, I have the same passion and obsession and energy as I'm talking to hoist when I am, you know, [01:18:00] working with hoist or we're spending time together. Right. Um, and if you can do that and then just pretend that the camera's not there, like, it's really easy.
But where people go sideways with it is they're trying to put on a show about a topic or a concept that really isn't, um, honest, and then it, then they're scrambling to try to make it look good. Right. Um, now there is such a thing and 'cause we've done a lot of filming over the years and I've done a lot of training and teaching and I've been on camera a lot.
But, um, a lot of film companies, when they work with me for the first time, like even early on, they're like, man, we just did that in one take. And it normally takes 15 takes because I'm never trying to share information or talk about something that I'm not extremely obsessed or passionate about. Like that.
That's it. That, that's the biggest thing is that if you were to try to get me to talk about computers and sell computers, yeah, I'm a really good sales guy, but man, it would be awful. And it would be forced and it would be [01:19:00] manipulated and I would have to hack the system. And this is one of the biggest things that will change your life.
Um, everybody talks about hacking. We wanna hack this, we wanna hack that, we wanna biohack, we wanna, you know, and, and the definition of hacking is to gain unauthorized access to a system. Or an entity. And the moment that you're trying to cheat the system and you're trying to gain access to something in an unauthorized fashion, you gotta lie, you gotta cheat, you gotta fabricate, you gotta manipulate, and it will never be okay.
Right? So this is where when people are like, well, man, it doesn't matter if you're talking to Susie Joe at the gas station, or you're talking to this famous person over here, is you treat them the same. And it's because I'm so clear on my mission and, and what I'm working towards, that it's all natural all the time.
And whether I got a camera on and the little red light is on and my mic is on, or we're just sitting around hanging out, having a good time, it, it gets to be the same. Because what's really wild is take [01:20:00] that person who is having to try to create content around something they're not really ardently passionate about, and then watch them hang out with their friends.
You're like, yo, like where was that? Right? Like 15 seconds ago you just got off the camera stumbling. What do I do with my hands? Like, I don't know. Right? That whole like, Talladega scene, like, I don't know what to do with my hands. And then 15 seconds later, you go with your buddies and you're having a good time and articulating and communicating and, and dropping like wisdom and knowledge.
I think all of that comes from if you're, if you're not talking about something that you're hyper passionate about it, you can, it's not gonna work. And, and the audience is gonna pick it up. And this is, uh, a little bit a, a neurolinguistic dynamics as well. There's a part of our brain called the amygdala.
It's an almond shaped part, uh, very center of the brain. And it's what helps communicate, uh, uh, uh, conscious frontal, you know, conscious thought to subconscious thought. And that part of the brain is communicating with everybody all the time. I could be sitting in a room and all of our amygdalas are [01:21:00] communicating with each other and we're picking up on, and people, the term today is the vibe, right?
Which drives me crazy that that's the, that's the lingo today is the vibe, the vibe, the vibe, right? Um, and, uh, and it's, that's a real thing. And people can know whether you're being truthful or honest or not. And so when you watch people get on camera and they're trying to talk about something that is not something that they're passionate about, like that's, that's when that comes through.
So the biggest piece of advice is, is don't ever go on camera about something unless you really passionate. 'cause then it's there forever. So one, you're making a relationship with that topic or that content that will be there forever for everybody to see. And if you can't commit the fullness of your being to that down to your soul level, just don't do it.
Riley: Authenticity. That's what you're, that's what you're saying,
Kevin: A hundred percent. A hundred percent. Yeah. Yeah. And like that, that's the, I mean, when people get to talk with us and then they talk [01:22:00] with our nursing staff and then they go to our providers and they come to, you know, like one of the coolest things that we get to do, we call 'em our fight club days. So we have this amazing program, um, uh, called our, our partnership program.
So an academy can partner, become an official partner with New Hope regeneration. Um, and if you can get 6, 7, 8 guys together who want stem cells, like we'll bring our medical team to your academy and we'll just kind, kind of close the academy for the afternoon. And, and so when they get to see, you guys are the same, no matter whether we're at PGF, whether we're doing a seminar, whether we just went out and had dinner together, whether your team's coming in and we're in the seriousness of, of doing stem cells.
Like you guys are just the same. Having a good time and having fun and, and, and connecting with people and, and sharing stories. And, and so we don't put on a show over here and then behave very hypocritically over here and do something completely different. And I think that's why, I mean, we have some, some pretty big name people that have been chased after by every other regenerative therapy clinic in the world for [01:23:00] the last 15 to 20 years.
And they told 'em no. And then they meet us and they're like, oh man, I'm in, I don't know why it doesn't make sense. I don't understand it, but like, I wanna, I'm in, I'm bringing my family in. You're my school. You're gonna be part of my school. And at the end of the day, it's not because I'm special, it's because we are so.
Hyper obsessed with building quality relationships with people and celebrating people for who they are. Great. You want, and this is what's changed for me in Juujitsu, is that I know I have coaches who are like, great, you, you were in a different city every day for five days. This week you're gonna get to go home and see your wife for, for two hours, for two evenings.
I get you're not gonna go to Juujitsu for those two days while you're home. So you might have X window that you're not getting to come to a class. Well, 10 years ago, nobody would've picked me up as a student. They're like, man, you're not training. You're not coming in. You're not taking this serious. And now I have coaches who are like, okay, what is your schedule?
Like this week, here's what we're gonna do. Great. You can actually get into a [01:24:00] school because they'll let you come in and they're not gonna just beat you up because you're, you know, a, a new whatever. Um, that desire of helping elevate and lift people up wherever they are, that's the, that's the difference maker in, in my opinion.
And then all that translates to the camera too. Put someone on camera about what they're passionate about. You're gonna get the best content ever. Put 'em on camera about something they're indifferent about. It's gonna be awful
for everybody. The film crew, the editors,
the person,
Riley: about, uh, you've talked about being in the room with some, you know, especially in the, in the Juujitsu sphere, some of the biggest names in the business, man, and,
Kevin: yeah.
Riley: you know, you're, you're in this business, you're having some success. you ever get that feeling like most business owners get, most achievers get it in one form or another?
That imposter syndrome.
Kevin: Oh man, dude, do you know how many text messages I've gotten over the year? Who the f are you to be hanging out with that guy? Like, I go [01:25:00] to his seminars all the time and I don't even get a handshake. And now you're having dinner with him and I'm like, yo, I don't know. I don't deserve to be here. Like, I, I know this culture is like, put in the time, earn your stripes.
Like literally. Um, and you are getting to, you're going over to his house. Like, you guys are gonna, like, how, how is that even happening? And it, it really just is like, when you help people with what they need help with, that's a different level of relationship than just getting to say, oh, I shook that guy's hand, or I took a picture with that guy.
Or I know that guy because you might not even like that guy. Right? Like that, that's a, that, that, that has been a, we've just scratched our heads in, in a five year window. We've gone from, nobody would even come talk to us at the First Master World Boot. Like when we had a booth there. Like literally, it's, it's my, myself, my son, and my, my daughter-in-law who wasn't the daughter-in-law yet at the time, she was just the fiance.
Not just, but she was fiance. And we're standing there like [01:26:00] under the loudspeaker and the Portuguese screaming over the, in this big, you know, the hall and you can't hear anything and standing on the concrete and we're like, man. Do we even do this again? Like we just spent a lot of money. 'cause those booths with I-B-J-J-F are not cheap.
Uh, and we were just like, I don't even think we should do this again. But we did the next one, and then we did the next one. And then we did the next one. And then at about that three and a half mark, the year mark, then it was like, we've helped enough people that I could just say, look, I could put you on the phone with someone that has some similar health challenges.
And so, so that imposter syndrome every day, man, I'm just like, how, how do I get to hang out with these dudes? But here's, here's why I, I think the, the thing that helped me the most, and this has been a a little bit of an internal thing for me too, is like, I believe all humans, we're all humans. If you've accomplished great things, you've accomplished great things, but you're the same as anybody else.
Right? And I had an experience, uh, last year at a Starbucks and I'm getting my coffee and [01:27:00] I'm waiting and, and I like to go inside 'cause I like to interact with people. I'm not a drive-through person if I don't have to. And, uh, the, the, the barista, she calls out, uh, John, John, your coffee's ready. John doesn't come up.
30 seconds later, John, your coffee's ready. A little bit louder. And, and he's like, can I see that cup? And, and he, and he says to the woman, what does that say? He says, I think it says Dr. John and not just John. And we were all like. Are you for real? And he would not even go pick up the cup because she didn't edify him as Dr.
John the, the right way. And I'm like, that dude probably never has a problem with, uh, uh, imposter syndrome because he clearly thinks he has got his, his degree in divinity as when he got his doctorate as well. But, um, as a, as an entrepreneur and, and as a business guy, man, I just scratch my head and wonder like how we got here.
Um, because it's only been five years right? In, in [01:28:00] the space of a business. And, and someone, um, someone said this really last year, they said, you realize like if you just got into the football world and in four years, you're now hanging out with Tom Brady every day, and you're hanging out with the commissioner of the NFL and you're hanging out with the owners of the teams and you're taking care of the, the, the best athletes on, on the planet and their family members.
Like that's what you've done in the juujitsu space. Because I was just like, they're like, oh yeah, I saw your picture. You were with whoever. I'm like, oh yeah, he's really nice. And they were like, that's all you got to say. They're like, he's a legend. He's an icon. And I'm like, he was a really nice guy. And, and that was when they used that analogy.
And so I was just like, huh, that, that's really interesting. And, and it's not that we're special, we really just wanna help a lot of people, but every day I scratch my head and say, man, how did I, how did I get here?
Riley: That's amazing,
Kevin: It's a real thing.
Riley: Kevin, talk about, talk about how your, your faith enters in with the business. You mentioned [01:29:00] being, being a, a Christian believer earlier in the
Kevin: Yeah,
Riley: and just how that, how that influences what you do on a day-to-day basis.
Kevin: yeah. Um, I'm a newer believer in, in the big picture. Um, I did not get, uh, I didn't give my my life to Christ until I was 36, and it was, uh, outta necessity, man. I was in a bad spot. [01:30:00] Um, I, I've been huge in the personal development world. Tony Robbins, Jim Rohn, Earl Nightingale, you know, the old school original guys, all of the newer guys, Russell Brunson, like all the stuff.
That's how I've spent my whole life. Um, because my, my family loved me tremendously, but many of my family members are addicts and alcoholics and are broke and have passed away, lived on the streets in jail. And I was very young and I'm like, man, I don't my bloodline when I have kids, we're changing this.
We're, this is not, uh, this is not who, who we're meant to be. And this is like, I didn't even know God right at this point. So fast forward, I had a kid in high school like, man, I'm following down that path and I'm not doing drugs or whatever, but having kids and, and so what is my life gonna be like? And so I became very obsessed with personal developments and success and, and changing my family lineage.
Riley: Okay.
Kevin: having amazing success. [01:31:00] Um, and I, I was an international speaker and trainer and we were working with, you know, the John Stockton and, and, and just all of these amazing high level athletes and all these different sports and helping Parkinson's patients. And, and we were like the go-to place in town and we had this education system and I was sought after by a lot of these colleges to come in and revamp their programs and their trainings and their certifications.
And we made the decision. Uh, we really felt God. God was like, I need you to leave Washington. I need you to go to Florida. I'm like, nah, it doesn't really make sense. I don't understand why. And, and this was before like I was a believer, but like, God, an entities, some, you know, being up in the, you know, the sky man or whatever.
But clearly I was being directed. So we moved, we packed up our stuff, we closed our clinic down in, in Washington state, we moved to Florida and everything collapsed and crumbled. Like nothing was working. My class. I couldn't beg, borrow. You know, coerce people into classes and our workshops and our trainings and, and, [01:32:00] and I just couldn't figure out what was going on.
I couldn't understand what was happening. And, um, fast forward, uh, the only, I had tried behavioral modifiers, you know, behavioral meds weren't working. The, the, the depression and the anxiety were just so extreme. Like, I'd be out in the ca like I remember like the first, like, I don't know what's going on.
And I had my first major, um, anxiety and panic attack. Like I'm, uh, woke up was sleepless nights for months on end, right? Trying to figure out what did I do? I ruined my families, ruined my business, all this crazy stuff. And I'm sobbing on the couch like 3:00 AM in the morning. My wife comes outta the bedroom like, oh my God, what's going on?
And I'm like, I don't know. Like, I don't know what to do. I don't know. All my exer, exercise, food, personal development, meditation, uh, oming, like, none of that was like all of that had not worked. Counseling, behavioral modifiers, like everything was, was not working. Um, so, uh, we're like, well, I, the only thing left is to let's try church.
Went five or six different churches and that still wasn't a good fit 'cause it was this [01:33:00] crazy hypocritical, like, I know that dude was, you know, doing blow on the weekends while he is given service on a Sunday. And, and I was just like, man, I don't know. And then I just met my spiritual mentor and like had a really honest conversation.
And the moment that I gave my life to Christ, everything shifted and exploded in a way that I just, and I had a peace even in the chaos that I could not explain. And then I went back and looked at my life and I looked at the realization at all of the ways at which Christ was chasing after me, and Christ was trying to be in a relationship with me.
And, and here's a, a really good example, and I know that this is not Juujitsu, but I think this is more important than the Juujitsu piece. Um, when I was in the, the first and second grade, I went to a school where if you read a certain amount of minutes at the end of the year, you got a pizza day, right?
Like a whole day outta class. And so it was called Roaring for reading, and it was the lions. So it's not a coincidence that the, you know, the, [01:34:00] the, the, the, um, you know, the lion is our, our, our representation for our, our PGF team. But so roaring for reading, you read 500 minutes and at the end of the year you get to watch pizza day.
And so in the morning we got to watch Lord of the Rings, then we had our pizza lunch, and then in the afternoon we got to watch the lion, the witch in the wardrobe. And it wasn't until I was 37 years old that I found out that both JR Tolkien and CS Lewis were believers. And, and that like, I just still get goosebumps to this day.
I'm like, even when I was a kid before I was exposed to, to God and to to Christ like he was chasing after me. Like I had this obsession with the Lord of the Rings. I had this obsession with the lion, the witch, and the wardrobe. Like from the time I was seven, eight years old. And from then moving forward, like I got all the books I got, you know, all the audios, all the CDs, watched the movies a gazillion times.
Um, and so that was a moment. It was like, holy cow. Like this whole time, like I, I look at the way that it, my life has changed. And then when I [01:35:00] just gave my life to God, um, and said, I will do exactly. And he had been trying to get me in the stem cell game and I was saying no. And so what did he do? He shut the other business down.
He just like, was like, okay, that go away. Okay, you're still not listening. That's gonna go away. And then finally I was just in tears and it's like, what do I do? He said, here's what I want you to do. I want you to run the stem cell business exactly the way that you ran your other business. Um, and it just literally took off like wildfire.
And now I'm getting to do stuff for other people that I always dreamed of that I couldn't do. And one of the biggest accomplishments that, that I was able to do last year was, um, we partnered with an organization, you know, called Heroes for Humanity that focuses on, um, rescuing sex traffick, women and children, and then humanitarian aid, uh, around the world.
Uh, founded by, by Dennis Price, um, uh, an amazing man of God. Uh, this organization and what they do for the world is amazing. Um, and we got to meet with him. We got to connect with him, and then I was able to write him a check to [01:36:00] support his organization to go rescue sexually abused and trafficked women in, in humanitarian efforts for more than I used to make in a year or two year window.
And that would've never happened if I kept doing what I wanted to do and what I thought I needed to do versus truly just giving my life over to God and doing exactly what he asked me to do as I do it. And so the more I do that, the more faithful I am, um, the more I mentor and lead other people in the way of the Lord, the, the more their lives change at a level that are unprecedented.
And, and this is what I like to tell people. One moment of God's grace is like a thousand years of your work and effort. And, and there's a reason if you are working and trying to make something happen and it's not happening and it's not happening and it's not happening, there's a, a, a, a place for that.
And there's a reason for that. And, and what I would just encourage everybody to do is, is really just have that deep conversation and discover what you're called to do. Right? You didn't even [01:37:00] make you, God made you and he put you on earth for a reason, and that's to help other people. And if you've not figured out how you're meant to help other people, you might have an okay life and you might be actually financially doing good, but what's good in the flesh is different than what's good in the spirit.
And so, so that's been so fast tracked. I, I, I, I got to, I got to be mentored by, you know, some of the most amazing people in the believer world. So again, like how did I get access? Someone asked me this the other day, man, how did, how, how are you hanging out with pastor, whoever? I'm like, it's not me. Like it just, it's, I just go to the next place, you know?
Which is hard, right? Uh, a lot of where we've gotten to is because I'm willing to get in a car. I'm willing to get on a plane. Um, not because I want to. This year I was gone for seven months away from my family. It's not awesome. I have two brand new grand babies, uh, uh, one that I think she's, she'll be two in, in April.
Um, and then a little Delilah is four months old now, and I've missed like, a big chunk of that [01:38:00] already. Um, but, but this is, this is the thing, like when you're asked to do something. By God, you do it right. And, and the benefit that comes to that is beyond what, what you can imagine. And it's not easy and it's not awesome.
Um, but I do the next thing and then that opens up the next door and puts me in the next relationship. Um, and, and that's, and that's how all this happened. My ability to create this stem cell business came because I got into a car to go teach a class that I lost thousands of dollars on. I had already booked out the hotel, the conference center, like we didn't have enough signups, and I already spent the money to pay my mortgage and I didn't have enough money to pay the, the hotel back on the cost that that was charging.
So I went down and taught this class, and I met a person who introduced me to a person who interviewed me and is like, we want you to be part of this organization. You're, and then I started referring a lot of my clients and they said, you're referring so many clients to us for stem cells. Do you guys wanna partner and, and come [01:39:00] in on onboard with this?
And that's what we did. And it was because I, I, I listened, but man, when I was stubborn, things were going. We're staying not awesome for a pretty big chunk of time. So, so that's what I want people to know. Like, you're, you, you will have a peace that surpasses all understanding when you have that relationship.
It's not that God's gonna make you a millionaire. And it's not that God's gonna fix everything and it's gonna give you, you know, the Tom Cruise body, you know, and, and all the things that we, we wish for in the flesh, but the peace that comes from that relationship with Christ. There's no medication, there's no food, there's no supplement, there's no activity, there's no car, there's no house, there's no watch.
Um, there's no handshake of a famous person that will make up for what your relationship with, with Christ could be. And that's, that's, that's my experience. And so now our whole company, you don't get like, really to, to be involved 'cause people don't fit in. Like if you're not a believer and you're not, 'cause every, every deci business decision we make, it's based off of scripture, right?
Every [01:40:00] morning we're talking, okay, where we need to make this decision, where's the scripture that supports that decision? And if it's not there, we don't do it
That's, that's the reality. And as we, the more we do that, the, the more things improve. And now what comes with that is persecution as well.
Like, it's, it's not easy to to to be in that place. And that's okay. Right? And, and we don't have to be everybody's cup of tea, and that's okay. Um, but, you know, that's what I feel called to do. And it's what we wanna do and, and we wanna lead leaders, which is why we named, you know, the, the, the line of Judah.
You know, when, when, when Brandon was like, Hey, uh, we, we give you guys right of first refusal on a team. I said, let's do it, but here's my criteria. I gotta be able to honor God and here's what I'm doing this for. And if you're good with that, then great. If this business isn't good with that, then like, I'll still support the PGF, but I'm not gonna, you know, invest, you know, seven figures into, into acquiring a team.
And Brandon was like, man, I want you guys to do what is best for your team and we'll support that. And that's [01:41:00] when I knew, uh, again, like five years, like we've gone from, you know, worlds master Worlds where nobody wanted to talk to us, to now, you know, we own, you know, a franchise team in the, in the PGF and we just keep getting on that plane and in that car and doing the next thing.
Man,
Riley: It's amazing. That is amazing. Kevin. This is called the, uh, go Earn Your Salt podcast. And I wanna know when you hear that term go in your salt. What does it mean to you?
Kevin: this is what I just got goosebumps as you, uh, uh, brought this up. We are living in this really bizarre time where everybody feels entitled to, they think they should just have it, it should just be given to them, right? And then you watch the influencers and oh, you just look a certain way and it'll happen, and you say the right things and it'll happen.
And, and you, you buy the magic rocks and it'll happen, and, and the magic money tree and the right window [01:42:00] of your home, and it'll happen, right? And, and all of these delusional ideas, but the, and I'm gonna go a little bit, a little bit biblical here. Um, and, but for me, it, it, it's, the reality is God put us on the planet to tend to the earth, put your hands in the dirt and go to freaking work.
Like, so go and earn your salt. Like when you work, guess what? You taste that sweat on your mouth as you're dripping, you know, those salts outta your system. Um, and, and like that's the reality of this planet. And we have three or four generations of helicopter parenting, making people believe if you just go to college and get a degree, then your life is gonna be good and easy.
And you shouldn't have to sweep the floor at the gym. You shouldn't have to mop the floor at the office. You shouldn't have to pick up the garbage as you're walking in the parking lot to your office. Um, that's the delusion and that's where people are. And that's why so many people are [01:43:00] struggling. But man, every person that I know that's out there earning their salts, the level of life that they're living in relationship with other like-minded people is astronomical.
It doesn't mean they're a millionaire. It doesn't mean that they could go buy a private island and, and, you know, live in, in the, in the reef. Um, and, but if you are willing to do the work you're called to do now, this is important. The work you're called to do, not the work that you think that you wanna do, because it's flashy, trendy, and of the flesh, and you're willing to go earn those salts, man, you're gonna change lives at a level that, that are unprecedented.
So when I come across that dude who's like, man, it's so hard running this academy at night. I have this full-time job over here and I'm working my 60 hours a week for the utility company, but I get to class every night and make sure those doors are open for my students. Your ability to go earn your salt isn't just about you.
It's the gifts and talents that God gave you to give to other people. And that's the difference. And that's the community that I surround myself [01:44:00] with. Um, and, and it's, it's a blessing beyond measure. And we don't have any room for people who are not super obsessed with setting and achieving goals, and that's earning your salt.
Like you gotta write the vision, make it plain. Um, and, but you gotta wanna take action. Now, we don't, our, our, our salvation is through grace, right? Thank God I don't gotta earn my way into heaven. Right? Um, but this rock means you gotta go to work. And we're just living in this odd time right now, and especially in Western cultures, we're just like, oh, like I don't have to put in my time, or I put in five years, so I should be in this position and man, keep, keep working, keep grinding.
Right? And, and you've, I mean, you've, you've seen it in, in your own journey, right? And one of the things that really, you know, drew me to you was like your desire to just go out and just start, you know, talking with, with people. So many business owners are really unwilling to just go have a conversation with someone and that's all that it is, right?
You just go have a conversation, man, tell me about what you got going on. Wow. [01:45:00] That's, that's really wild. You know, I have something that might be able to, to help. Like, would you be interested in, in learning more? And, and you like when we met, you know, at at at bmac seminar up in Sandpoint, like you were all about that.
And you did that in a very genuine way. Not in a, there's some dudes that are out there like, Hey, I got this Rashi, you wanna buy this rash guard? Like it's so, you're, you're, you're genuine enthusiasm, your passion for helping people, your knowledge behind what you were doing, like all of that was, was real.
And so, you know, just to kind of get back to, you know, what does it mean to go earn your salt? Like, hey, we were put here to tend the earth and work. Like love it. And if you're doing what you're called to do, you'll find the niche you need to be in. And then that's not work. But my, my family's still sometimes like, man, you work so many hours.
I'm like, well no. Like what are we supposed to do? You want me to watch more episodes of Ice Roads truckers? Would that help you feel better about me? And what I'm doing is that if I sat here and watched five hours worth of tv, that would make you feel more comfortable. And like the [01:46:00] look on their face was like, oh, well I didn't mean to offend you.
You think we were put here to just watch more screen time? Or are we put here to help more people? Well, I didn't realize that. And do you think that there's a time limit on that now? There's days I need to take some time and re rest and recharge. Um, but man, I don't wanna, you know, graduate and then be like, God was like, yo, like you got to, you know, watch, you know, 19 more episodes of Survivor when you could have been out having a conversation about helping someone reach their health goals.
Like, what are you doing? And so that's what gets me excited. I get more excited about, you know, watching a Parkinson's patient now feed themselves for the first time in 10 years. 'cause they're not tremoring so much that they're not gonna stab their face with a fork, right? That's as big of a win for me as watching who wins the next Super Bowl or the next survivor, or, you know, whatever it is.
We're not put here to watch tv. Like that's a heartbreaking, I have my shows that I watch from, from time to time, but like, go earn your salt man. Go do it. Be your own movie [01:47:00] star. Be your own, like, this is the most miraculous life. And you can literally be your own James Bond, your own Jason Bourne, your own, you know, whatever superstar, Harry Potter.
You could be that for you in your own life if you can get connected to your destiny. And that's the reality. And, and the enemy has done a good job of, of putting people on the sideline. Right? Guess what the average testosterone level is for someone, uh, between the age of 27 to 30 today.
Riley: I don't know.
Kevin: 300. Do you know what it's supposed to be?
Riley: I don't
Kevin: 1100
Riley: at that
Kevin: young men today. Young men today have a lower testosterone level than 70-year-old men had in the 1950s. It's, it's not a coincidence that like we have an entire, we have multiple generations of, of, of guys and gals who are just completely disconnected because no one taught them that the, the, what you should [01:48:00] be focused on is going and earning your salt, which is why the, the, I mean, it was just was such a brilliant, you know, such a brilliant, um, you know, staple line for, for your organization.
That that's the reality. And when I hang out with dudes like that, and when I hang out with women that are like that, man, the conversations are different. The things that we get to do are different. The quality of life is, is different versus, oh, hey, did you see what happened on the Bachelorette today?
Like, no,
Riley: sure. Man.
Kevin: I did not.
Riley: the coolest thing, this just being able to, uh, the people I get to talk to on this podcast, they're all out there in an assault, right? And so
Kevin: Yeah,
Riley: it's the coolest thing to get to just sit and have these conversations, man. Um, can we switch gears to some lighter questions?
Kevin: a hundred percent.
Riley: All right, man. What, what's your favorite pastime? You mentioned jiujitsu, but outside of that, what's your favorite pastime?
Kevin: So I have, outside of my family, my own personal things that I love to do is I have a beautiful, uh, salt water fish tank. I'm a salt water [01:49:00] junkie. Uh, it's like having a garden. Um, so I got my coral and my fish and I love tendon and my fish. But, um, I also love to do, uh, pottery. Um, I'm a huge potter, right? So my, my career as a, as a a, a therapist or a manual therapist, uh, in our clinics, um, uh, I was, uh, looking for something for my wife and I to do.
We needed a new activity or adventure. And one of my clients, she was a pottery teacher, and she's like, oh, I have a pottery student at my house. I run these like group classes. I do date nights. I'm like, oh man, let's sign us up. Six week thing. And it was just something that I, I got, I was able to do really well.
Um, and now it's like, you know, my, my, my calm time, I get up in the morning, sometimes six o'clock I'll get done with dinner or whatever. I'll go into the, into my garage and, and, and, uh, work on, on some pots. Um, and then what I do with that is because I would have, my house would be overfilled with pots, is that I then sell those and I take that money and I use that to help support, [01:50:00] uh, our, our organizations that help sex traffick, uh, women and, and children.
So it, it's for sure a hobby. Like I could not get paid at all, and I don't really, it's not like a business that I earn money at. Um, but what I do with that is that then I get to take that and fund, um, our, our partners and our ministry, uh, uh, uh, programs that help, uh, rescue sex traffick children. But, um, my, my, uh, my, my big hobby and pastime is that I love getting my hands in the clay.
Riley: It's awesome, man. Kevin,
Kevin: Yep.
Riley: your favorite band?
Kevin: Um, if I, if I had to pick, I'm a music junkie, um, I got music on all the time, but if I actually really had to pick, um, it would probably be, uh, tool or Metallica.
Riley: Hmm, Metallica's High on my list too, man.
Kevin: Yeah.
Riley: It's, it's
Kevin: Yep. Tool. Tool or Metallica. But I love everything, everything in between. Um, yeah. But tool or Metallica, if I had to, had to, had to pick,
Riley: Love it. is, uh, what's something quirky about Kevin that most people don't know?
Kevin: um, like [01:51:00] pretty, uh. Attention to detail is a blessing and a curse as, and it drives people crazy or they really think it's cool. Um, but it really go and then it goes both ways. Um, so like, uh, the abuse that I experienced was focused around torture. So the abuser would give me a task. If I didn't accomplish the task, then that would count as something that he would get to do to me, right?
And so I had to become really, really, really good at paying attention to like every little subtle something. So what that has done is that's given me a tremendous attention to detail. Now, there's a blessing and a curse to that. The blessing is that, man, I can recognize a pattern really early and really quickly and be like, yes or no, that's good or bad, or we need to make an adjustment.
The challenge to that is that then I can also catastrophize as well. Like I could [01:52:00] take that to an n level of like catastrophizing about things because I'm paying such hyper attention to detail. Like I've lived in 27 different houses. Um, I, I went to seven different schools by the time I was in the seventh grade, uh, 12 different daycares by the time I was in the seventh grade.
Um, I've lived in 27 different houses. I could tell you the layout and where the light switches and the bathrooms were, where the toilet was, where the plugs were, where the light switches is in all of those houses.
Riley: Hmm.
Kevin: It's an odd thing. So that, that's my quirky thing. And I kind of, I would freak clients out like, oh, I've not seen a lady in a year.
Like, oh my gosh, your hair is different. Your, or even week to week, like, oh, hey, you got your hair cut? Like, how did you know? Well, I, it just odd that that's a, it's, it's, it's, it's a weird thing. So kind of creeps people out sometimes, or I'll remember really odd, like, they'll tell me about something, like one thing and then it could be a year or two years later and I'll be like, oh, hey, how's your, like I, when we talked last time, you had a kid or a grandkid or [01:53:00] whatever that was, had this challenge, you had this going on, or your dog had this going on.
And they're like, how did you know that? So that's a pretty quirky thing and it throws people, three people off sometimes.
Riley: Did, did you have to, um, exercise that gift? Because that, that, that's a, that's a gifted thing when you can really listen to people and learn about them and care enough to bring it up again at a later date. People noticed that, man. And was that something you kind had to exercise or did you just figure or, or find out that that was just something that was kind of natural to you?
Kevin: Um, that was a, that's a, a neuro processing, that, that's definitely a, a, a neuro processing thing. So people tend to go one of two ways. When they have trauma, they either shut off and disconnect, or they become hyper engaged and, and hyper aware. Um, now I've refined that also over time. Like when I recognize like, that was a pattern, it's like, oh, like I could pay attention to that, or I wouldn't have to give it as much attention as maybe what my friends would have to give something to pick something up.
And they'd be like, well, just why are, why are you, why do you [01:54:00] understand that so quickly? And I don't know, I, I just, I just see it like, it's definitely not like goodwill hunting, like in the math equation on the board. And like, it's not, math is not a gene that I have, but in general, yeah, that pattern recognition, um, is something that was just kind of, was there from that response to protect myself.
And then it just stayed. And then I've, you know, just really the businesses that I've had, right. If you're running a business, like you gotta be attention to detail, right? Because if you, it's that whole stove on the, on the, on the, uh, pan, on the stove. Can I notice that the pot is boiling? Can I notice that the pot is boiling over?
Can I notice that the now it's smoking, can I notice that now it's on fire, on the stove? Or I gotta wait until the whole house is on fire before I notice it. And this is what's, what I love hanging around Jiujitsu guys and gals so much, is that they usually are like, oh, it's like, it's almost boiling, but it's not.
It needs 30 more seconds. Like, oh, I'm inside control. I gotta change like two degrees. And then the technique [01:55:00] works attention to detail, problem solving, right? So, um, so yeah, so that's, uh, that, that's, that's a quirky thing and, and I have developed. But it was, I think, really a response to the, to the, uh, the torture and the abuse that I had.
It's been a great gift. Like I would never give it back.
Riley: Well, okay, so you're saying that too, right? Is, is basically you're looking at the silver lining that came from a terrible situation. I hear that often. You know, with, with people, especially in the business realm, you know, it's the lesson they've learned through failure or traumatic situations. It's almost Always there's a, if they're really thinking about it, there is some things they can take from that that are positive.
Kevin: Always right? So, so think about it this way. You got a household, uh, one of the parents is an alcoholic. One child becomes a super healthy [01:56:00] person that never drinks alcohol, the other child drinks a case of keystone every night like mom or dad did. What's the difference? That is I, in my opinion, I think that is, are you, what do you want out of life and do you want to create more opportunity for other people?
Or are you lost in yourself and focused on yourself and what you think you're not getting out of life? I think that's the split. And then we know neurobiologically, there's always differences in levels of resilience and nobody can explain it, right? You talk to the, the World War II or Vietnam or Korean War, um, uh, POWs, like, why did some guys never crack?
And the other guys looked at 'em the wrong way and they spilled all the beans. Nobody really knows why that happens to that degree. And it's not always the people that you think, like I've come across, people that I thought were gonna be stoic, like flagging the stand. We're never giving this thing up and, and [01:57:00] like, Hey, I got five bucks.
Will you give me some di some dirt? Like, oh yeah, I'll totally do that. Right? So that's something that's internal that I don't think that, that you, that we could ever know if a person is gonna go one way and you have to have hardship to sort that out, right? You, you gotta, you gotta, you gotta have hardship to, to everybody's good when they're good.
What is someone gonna do when their life is stressful? Right? And, and that's something that, you know, grace, it's grace, right? I know I mess up every day and God still keeps letting me be part of his team, right? So thank God for grace. Um, but you know, some people don't, don't wanna do that. And, and that's the, that's the challenge.
So I wanna surround myself with people. If someone's having an off day, we can say, Hey man, is everything okay? What's going on? Actually, no, I just found out this, oh, well, yeah, normally you're not grumpy with customers at all. So again, can I recognize those patterns, right? Can I know on average how my car operates?
Can I know on average how is which way I love pottery. Like I can change different [01:58:00] kinds of clay. Like, man, this clay, I can get away with a lot more force. This clay, if I make one little mistake, the whole piece falls apart. Again. Welcome to Juujitsu again. Welcome to life. I mean, if you have kids, I got one kid I can talk to this way.
And one kid, I look at 'em like the wrong way and they're in tears, like, like I didn't even say anything. And they're already crying. Like, how, how are we managing that? And it's, and it's on us to want to do, I have a desire to refine that skillset. And most don't.
For whatever reason,
Riley: man.
Kevin: high achievers do. The people who go earn their salts, they, they want to refine their relationships with other people.
And that's what God put us on earth for, is to, to be in relationship.
Riley: So true. Kevin, what's the best advice you've ever received?
Kevin: Um, that's a, I I, that's always an interesting question that comes up in so much of the, the personal development stuff. Um, I think there I would, there would be two things. [01:59:00] One, have an obsession of being in relationship with God. And, and if you do that, like the life that you're gonna have is so different than without.
Um, and two, really refine your ability to be in relationship with other human beings. If you can do that, like man, Susie, Joe at the grocery store, John at the gas station, you know Jeff at class today. Like, man, he was off kind of today. Like, you know what's like it, the more we can do that, the more we can refine our relationship at, uh, refine our ability to be in relationship with other people, you will be able to go places with everybody that the majority of people cannot.
And I think that's the problem. And especially now we got these stupid things like people can't, how, how many 30 year olds do you know today that are decent conversationalists?
Riley: Yeah, it's a
Kevin: They, they don't even, they don't even know how to have a back and forth [02:00:00] conversation. Like, oh, hey ri, tell me about your day. Oh, hey, this going on?
Oh man, that's really crazy. Like, tell me like, can you ask three questions like that? That's, that's a big piece of that equation. Don't even just ask one more question, but ask three questions about the thing that they were talking about and see how your life changes. But what that requires is an interest in building a relationship with another person.
And man, we're, we're egocentric, uh, individuals. Um, and it can be really hard to wanna do that. And so when you do those two things, create, uh, an obsession of, of, of love for God and get into the word, um, and then have an obsession of being in relationship and after the Bible. The first most important book that I encourage anybody that I coach, 'cause I do coaching and mentoring as well, um, is the Five Love Languages.
If you can really learn the five love languages in people, the fastest shortcut to be able to know how to engage with people is that book. It's a phenomenally well written. Um, and if you can really figure out what kind of way at which on a love [02:01:00] language is just a way at which I engage and communicate with people.
And if I could figure that out, man, like, I mean, if I have a kid that, that loves, uh, words of affirmation and needs to be, hear those words all the time, and, but I try to give 'em a hug, they're like. Yeah, no thanks. I don't need you to hug me, but my hugger like, could care less really, if I ever tell them all, you know, sweet and loving things like they wanna hug, right?
I could give them one hug for 15 seconds and that fills that tank. Every relationship is the same. Your business relationships, your, your immediate family member relationships, your extended family relationships, you know, your, uh, coworkers, um, your friends, your fi, your Juujitsu family, the lady at the DMV right?
Working that shit job. Um, man, if you can at least have a little bit of an idea of how to talk to people and engage with people, your life is gonna be different.
Riley: So true, so true, man. I don't know how you, you [02:02:00] realized that my next question was gonna be, what's your favorite book? So, you know, you, you, you headed that one off
Kevin: Okay. Can I, can I give you, can I give you three?
Riley: Heck yeah.
Kevin: Okay. So Bible is number one. Uh, the Lord of the Rings is number two. Uh, and then the five love languages from a personal development perspective, would, would be, would probably be number three. Um, and actually I'm gonna change that. The Law of Success in 16 lessons by Napoleon Hill
would be number three.
Riley: that one.
Kevin: The Law of Success in 16 lessons. Uh, so I had a college. We own, uh, uh, we are one of 20 schools that were, uh, certified worldwide to teach the therapy that, that we used to specialize in. And one of the requirements in this, uh, uh, 15 month long training that you would have to do with us is we studied the Law of success in 16 lessons.
And I look at my students who, and, and still today, my, my, my team members, my leaders, my staff members, the ones who study that book on a consistent basis, and [02:03:00] apply the principles and what Napoleon Hill has put together in this manuscript. And you look at the people and if you talk to every top tier successful person globally, in the last.
A hundred years, almost every single one of them will tell you that the law of success in 16 lessons is one of the core, is one of the core books, um, that have helped them develop their life and, and where they're at today. So I got mine, I I, it's traveled thousands and thousands of miles with me. I have an audio version.
I listen to it, um, uh, all the time because it's like juujitsu, right? Like when you learn an arm bar as a white belt and then you learn an arm bar as a blue belt, and then you learn an arm bar as a black belt, it's like, oh shit. That's what they were talking about. And it's like the difference between this and this, right?
But the white belt doesn't see this to this right of the, of the hand position change, but the black belt's, like, that's everything. And the white belt's like, can I hip thrust into that enough? Right? And so, um, personal development, spiritual development is the same. And, and the man, the Law of Success in [02:04:00] 16 lessons.
Uh, from a nonfiction book. From a fiction book, Lord of the Rings, uh, and then just, I'm in the word every day.
Riley: I love it so much, man. Those are all good. I'm taking a couple notes here 'cause I wanna make sure and put that book in the description there. So, Kevin, what's, what's next for you, man? Where, where are you going from here? I.
Kevin: Well, um, we're in a spot where we're growing and we need, we need a lot of help, um, uh, throughout the country. And so, you know, we're actively right now looking for, uh, people on the new Hope regeneration side of the coin. Man, if you love Juujitsu, uh, if you love martial arts, if you love the idea of helping people get better, we're actively, uh, interviewing, um, new leaders and, and presenters and speakers, uh, to join the team.
Um, so that is, uh, we just like, we're, we're a little bit tapped out, right? And so we're, we're looking to add more people to, to that coin. Um, and then to be honest, like the PGF, yo, we got some big things coming [02:05:00] for the Kings for this next season. Uh, we already have two of our five athletes secured. So one of the cool changes that we got to do this year is that normally we pull the whole team from the draft, right?
But this year it was, if you guys want to go out and get two. Uh, secure players. Um, so we got our two, uh, secure players for the 1 75 weight class, which we're pumped about. Um, and I'll give you a hint. Both of them have been a part of Team New Hope in the past. Um, and then, uh, man, just getting to run this team.
So the, the team is now called the Vegas Kings, uh, not the New Hope Kings. That's, uh, uh, we we're getting our new gear in here soon. Um, so Vegas, you know, is our home, is our home base now. And, um, we got some amazing people coming outta the woodwork who are joining the team and who are helping, um, from a coaching perspective, from an assistant coach perspective, yeah, we got people that are wanting to jump on board and sponsor with us.
So now I'm in a little bit of a different role. Normally it was new Hope, like, Hey, can I [02:06:00] sponsor your event and, and, and come and be part of your organization? And now that role is changing. Now we have a lot of people like, Hey Kevin, like, can we be part of the Kings and we would love to, you know, provide this or be this or, so it, so that when, earlier when you asked the imposter syndrome, this is where the imposter syndrome has hit me more than at any other phase or chapter of my business is now.
Like, people are like, Hey, like man energy drink. Like who's your energy? Can we be your energy drink? Can we be your, you know, this provider? Can we be that provider? Can we, you know, so it's, uh, right now we're processing all of that on top of running the stem cell, uh, organization. Um, 'cause that's the primary, right?
That's what brought us here. So that will always be the primary. But I have some amazing team members. Travis the Mantis Thomas is, is the GM for the Kings. Um, we brought him on for last season and he did a fantastic job.
Um, and, uh,
Riley: dude. I,
Kevin: uh,
Riley: I love watching that dude. He was [02:07:00] always super entertaining to watch just a machine.
Kevin: He his ability, like his, uh, what he's accomplished in such a short career so far is, is really pretty spectacular. So we're excited to continue to see him to grow. Um, and then, uh, we're, I'm gonna just go ahead and, and, and, you know, announce it, you know, officially right now. So, uh, Ricky Lde, uh, is our head coach for the Kings, uh, moving forward.
Um, so like, we're just like so blessed beyond on measure. You know, he's, you know, worked ex, he, he revamped the whole Navy Seal Combatives program. Um, like he did that for, uh, five years. And I mean, he's coached all of the top. You know, top guys and gals, you know, in the UFC. Um, so the fact that he was hungry and wanted to, you know, and, and first and foremost, you know, what I honor and respect about, you know, Ricky the most, is that he is one of the most mighty men of God I've ever met.
Um, he lives it, [02:08:00] he eats it, he breathes. It is it's God, first, family, God, family, you know, and, and then, you know, uh, combat sports, yeah. After that. So, uh, uh, the level of, of things that are happening, uh, coming forward for the kings is pretty outstanding. Um, we're putting together, uh, something that will announce in a few months.
Um, there, there's some hybrid things that need to happen, uh, in the jiujitsu space. Like Jiujitsu is wonderful and it's growing, but like why it's not in college yet, right? It doesn't have a genuine world stage and a world platform, right? Um, it's not in the Olympics yet. Why is that? And we really think that the infrastructure at the, at the ground level is missing, right?
You look at what the wrestling world has accomplished in the last 60 to 70 years and, and, and while sport wrestling really isn't out there past college, um, what they've done from an infrastructure perspective and from a genuine world championship [02:09:00] perspective, and this is something that I've been learning a lot the last couple years.
I'm not taking anything away from someone who's won an I-B-J-J-F Worlds, right? But at the same time, there's a lot of dudes who are like, I got, you know, I'm, I am, you know, 20 years old and I got 15 I-B-J-J-F or 15 A DCC world championships. And then you talk to like a judo or a wrestling world champion who's actually won things at a legit world champion level.
Um, it's a whole different ball game. And so what we want to do is we want to be able to create a space and a platform professionally where like dudes are actually making a, a good living doing juujitsu, but then we're also can create a platform for those wrestlers who finished up with college and now don't really have a home and, and a place to go outside of the Olympics and give them a vehicle and an opportunity to continue down the combat sport who don't wanna go get CTE, right?
Because the only other option is MMA. [02:10:00] And so now the reality of the, the CTE world is, is very clear, like it's undeniable. Um, and so, so what route. Can we have, right? So how do we elevate grappling sports as a whole to this high professional level? And that's, that's a goal, uh, of, of the Kings, is to just take this to, um, a another level.
And I'm so grateful to, to Bmac and, and Keelan and so, and Heather for putting this into play and, and allowing us to come on board and, and all of the, the Alabama twisters, the Philly phenoms, the teams that are coming down the pipe that you don't know about yet, um, this is just gonna change the world of grappling.
Um, I think at a, at a pretty profound level. And the level of people getting involved are, are just gonna be, I just can't wait for you guys to see what's coming.
Riley: Oh my gosh, man. Sounds amazing. Kevin, where can you be found, man?
Kevin: Um, so Instagram, new Hope regeneration, Facebook, new Hope Regeneration, uh, our [02:11:00] website is new hope regeneration.com. Um, are the places to get more information. We offer complimentary consultations. So for those of you wondering if regenerative therapy can help you, remember what I said earlier, if you won Mega Millions, what can get better?
Everything. If you get stem cells, what can get better? Everything. Um, if you think you're perfectly healthy and you've never had an injury, that's fantastic. Um, but stem cells can still help, right? Uh, I can make a really good living and win Mega millions, and it's still awesome. I don't have to be destitute to have a mega millions be helpful.
That's a mindset that people get in. I don't have any injuries. Okay. You're 40. There's something that has happened someplace, I promise. Um. And so new hope regeneration.com, um, Instagram, new Hope Regeneration, uh, and then, uh, Facebook. Yeah, uh, I, I know there's a Twitter account there. Again, I'm not the social media guy.
I'm not the tech person, but, uh, all of the socials, uh, were, were on there. New Hope, regeneration, and then also, uh, the Vegas Kings, right? So that's its own separate page as well. So please, you know, like, and follow that this [02:12:00] next, the 1 75 pound weight class is gonna be a bunch of bangers, so that, that is gonna be March.
So we've got a bunch of qualifiers coming up. So for those of you that are looking to earn your spot on the pgf, this is the, also the most miraculous thing about the PGF two. Anybody has the opportunity to earn a spot to do professional jujitsu. So come to a qualifier, win the qualifier, and you're in, um, come to a qualifier, have a good showing, and you could still get picked up to be part of that draft pool, right?
So, so much opportunity, uh, to join that pg f family. And, and I can't wait for y'all to see what, what's coming with that. But stem cells, it's, it's a game changer. And, uh, we're not working with the, the biggest icons in the world just because, uh, it's fake, right?
Riley: Man. So for the audience who doesn't know what Kevin's talking about, the PGF is Professional Grappling Federation and it's, it's put on by Brandon mcc, Catherine 10th Planet, uh, third degree black belt, I believe, who's [02:13:00] kind of organized this brainchild of a, of a Jiujitsu league, which is kind of the first thing, or first time this has ever happened in the Juujitsu world.
So it's a little change on in the, that's making big headway in the Juujitsu world. Um, hopefully one day I could have Brandon on here and have him kind of talk about that business and how he's grown
Kevin: Yeah,
Riley: what his world looks like. Um, amazing guy, amazing thing they're doing. Um, and it's just a, again, it's some new stuff happening in, in that jiujitsu world.
So if you're not in that
Kevin: yeah,
Riley: that's what's going on there. Um.
Kevin: yeah. It's, it's, it's a big time and I'm newer to the juujitsu world over the last, you know, five or six years. But man, what the PGF is, is created, what it's doing from a rule set perspective, what it's doing to be able to make this a living entity for athletes who want to do this professionally.
There's nothing else like it on the planet, and we're excited to, uh, just, you know, grow this thing over the next, uh, 80 years.
Riley: Beautiful man. All right, my friend. Well, hey, [02:14:00] thank you for being on here today, Kevin. I know you're a busy dude, and setting aside a couple hours of your time for me was a complete honor. Um,
Kevin: Oh man.
Riley: You've, you've just been dropping wisdom bombs one after another, and I'm, uh, so, such a beautiful conversation.
Kevin: I appreciate that so much. And, and it just, it's, you know, the things that get me excited the most are getting to, you know, meet guys like you that, that wanna help other people and, and wanna operate at, at a higher level. And, uh, just super excited and grateful, like, I got my salts going. Um, so, uh, you know, it's, uh, just grateful for your heart and, and to help people and, and, and grow the jiujitsu, you know, space and, and community and more importantly, to bring people together who just wanna live life at a, at a higher level.
'cause, you know, jiu-jitsu's awesome, but man, life is pretty awesome too. And you don't have to, you know, just be in Juujitsu to, to have a good life and have, you know, great relationships. And so thank you for creating that opportunity, Riley.
Riley: Kevin. You're awesome, dude. Go on your salt, my
Kevin: Thanks brother. Have a blessed day. [02:15:00]
Riley: You too.